5 Benefits of Mobile-Friendly Websites for Small Businesses

Did you know that about 20% of the top websites aren’t mobile friendly?

Mobile-friendly websites are a must for small businesses that are trying to reach new customers online. If you’re wondering if it’s worth the cost to migrate your site to mobile, you’ll want to keep reading.

These are the top benefits of having a mobile website. You’re about to learn how much more business you can generate online.  

1. Internet Traffic is Mobile

As of now, about half of all internet traffic is through a mobile device. In five years, about 72% of people will visit websites only on mobile devices.

Without a mobile-friendly site, you’re missing out on half of the traffic on the internet. In just a few years, you’ll miss out on almost three-quarters of online traffic.

Making the change now gives you the best opportunity to capture the traffic you’re missing out on.

2. People are Buying Items with Phones

On Black Friday in 2019, about 39% of all online sales came from smartphones. That percentage is only going to grow in the next few years.

You have to have a mobile-friendly website in order to make it easy for people to make an online purchase. They won’t run to another device to make the purchase.

They’ll go to your competitor.

3. Mobile-Friendly Websites Help SEO

SEO is one of the leading digital marketing strategies to drive traffic to your website. Google saw that more people were searching for information on mobile devices, so the company prioritized mobile sites in search results.

Just by having a mobile-friendly website, you’re giving yourself a better chance to rank higher in search results. When you look at the top-ranked websites, the vast majority of them are mobile-friendly.

4. Beat or Catch Up with Your Competition

Having a mobile website will help you with your competition. Without a mobile-friendly website, you’re destined to be at the bottom of the barrel compared to your competition.

You can jump ahead of the competitors who don’t plan to make their sites mobile. You’ll have a much better opportunity to catch up with and beat the competitors that have had mobile sites for a while.

5. Make a Good First Impression

Your website is your one opportunity to create an excellent first impression. Around 75% of visitors will judge your business based on your website.

A website that isn’t optimized for mobile looks dated. You’re sure to lose credibility and trust in a few moments.

Mobile-Friendly Websites Make a Difference in Your Business

Mobile-friendly websites are the future. If your site isn’t mobile-friendly soon, you’re going to miss out on many opportunities to get customers from digital marketing.

Your business won’t rank high in search results, and when customers do visit your site, they’re less likely to be impressed with your business. They won’t buy, and they won’t become loyal customers.

What are the next steps for your business? Fortunately, it’s easy to design a site that’s mobile-friendly. Check out the Website Tips and Tricks section of this site to learn design tips to make your site mobile.