Market Like a Pro: 8 Useful Marketing Tools for Small Business

Are you looking to draw new customers to your small business? The answer is likely yes, but it’s not always that easy.

Marketing can be frustrating especially when it’s not second nature. In fact, only about half of marketers say that they’re often successful in reaching their marketing goals.

But marketing doesn’t have to be difficult, especially for small businesses. There are a lot of digital marketing tools you can use to help you reach your business goals.

What’s even better is that most of them are completely free. In this post, we discuss eight marketing tools for small business that you should start using today.

1. Facebook Insights

Maintaining social media accounts is one of the best marketing tools for a small business, but there’s a lot you can learn from your accounts. So don’t just post on your accounts and then forget about them. Most social platforms, such as Facebook, have built-in insights that can help you learn more about your customers.

2. HootSuite

Like we mentioned earlier, social media is crucial for small businesses to get discovered. But not every business owner has time to post in real time. A social media scheduling tool, such as HootSuite, allows you to schedule posts ahead of time to keep your social channels up to date.

3. Moz Local

Local listings are an important aspect of marketing, especially for smaller businesses. With this tool, you can search for your business’s listing everywhere on the web and check for inconsistencies.

4. Email Management Tools

Email marketing is big business and there are plenty of tools out there that will help you connect with your customers via email. MailChimp and Constant Contact are just a couple of great examples.

5. Canva

Thanks to online design tools like Canva, you don’t need to be a graphic designer with expert Photoshop skills to produce great images. This tool has free and paid features that will completely overhaul the look of your website and social media channels. They also have tons of ready-made designs in case you’re lacking inspiration.

6. WordPress

Most small business owners aren’t also web developers, so they need a user-friendly website platform. WordPress is the tried and true platform that’s your best bet for managing your website and blog.

7. Portent’s Title Generator

Having a blog looks great to potential customers and it’s also good for SEO. But coming up with new ideas can be difficult. This tool does the hard work for you by automatically generating new ideas for content.

8. Bring in a Professional

If you still feel overwhelmed by digital marketing, you don’t have to do it alone. A professional like Drew Roberts, who specializes in web development and growth marketing, can help you bring your business to the next level. They will handle all the day-to-day tasks so you can focus on other things.

Want to Learn More About The Best Marketing Tools for Small Business?

Becoming a successful digital marketer is all about staying up-to-date with the latest trends. Check out the rest of this blog for more helpful information on the best marketing tools for small business.

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