Organic Traffic: What Is It and How Do You Get It?

organic traffic

If you own a website, then it’s very important to know and understand how to grow your organic traffic. However, if this is your first time hearing the term and would like to learn more about it, then this article is for you.

Let’s take a quick look at what organic web traffic is and what you can do to increase it.

What is Organic Traffic All About?

When you search on the web for a product, service, or information and click on a website in the results, you’re considered organic traffic. In a nutshell, organic web traffic consists of site visitors that find your website using search engines like Google and Bing.

How to Increase Organic Traffic w/ Keywords

Now that you know what organic traffic is, it’s time to look at search engine optimization or SEO. Simply put, SEO is a strategy you can use to build your visibility on the web. This includes using keywords in your website that your target audience is using when looking for your product or service.

This way, when they type in those keywords, your site will show up and they’ll click on it. The beauty of organic site traffic is that these are individuals who are looking for your business. So their intention to buy is a lot higher.

That’s one reason you should use highly-targeted keywords, such as long-tail keywords. An example of a long-tail keyword is “buy a home in Los Angeles County.” This is more targeted than “buy a home.”

One way to get high quality keywords is through guest posting.  Sometimes the guest posting process can be time consuming and frustrating, making it better to leave it to the professionals like this company, leaving the owner more time to focus on big picture problems.

Write High-Value Optimized Content

Having a blog on your business website is critical to increasing your organic search traffic. For starters, it gives search engines more opportunities to link to your site. If you’re publishing content regularly that’s optimized with your target keywords, it’ll show up to your potential customers.

Focusing on writing high-value content is key. This means writing pieces that your audience will find helpful. For instance, if you offer business coaching services, you can write a series of blog posts with actionable tips for starting a business, saving time and money, and other content that’ll help your audience.

Don’t worry about giving away too much information. Chances are, your audience will want a bit of hand-holding to get their business started and flourishing. And that’s exactly who you’re attracting.

Publish Optimized Video Content

You don’t have to stick with only text content. In fact, it’s advised that you don’t. If possible, begin producing videos and post them on your site and on your YouTube channel. YouTube videos show up in the search results so if you optimize them, you can help drive more organic traffic to your site.

Just be sure to include a link back to your website in the video description and in the video itself.

Make Sure You Have Max Site Uptime

Once you begin getting more organic traffic, it’s important to keep an eye on your uptime. This is the amount of time your site is up and accessible to your visitors. A quality hosting service is key here. Too much downtime can negatively impact your SEO ranking.

At SiteUptime, you can easily monitor your site’s uptime. We can help ensure your site isn’t losing traffic due to downtime that occurs without you noticing. You’ll receive notifications whenever this happens.

Want to learn more? Then contact us today!