If you want your site to compete with the best sports websites in the world, you need to be at the top of your game.
That means knowing your audience and sharing content that’s important to them. It also means sharing it in the right way.
If you’re not sure how to do that, don’t worry.
The actionable suggestions below will help you to kickstart your sports marketing strategy. You’ll start seeing results right away.
Ready to build a super-engaged audience of sports fans?
The best sports websites post live updates
Sports are all about what’s happening right now.
Nobody cares about the goal that was scored an hour ago, or the penalty from last week. Using social media allows you to provide updates the second the happen. This should keep fans glued to your feed.
Twitter is one of the best sites for posting short live updates one after the other. This is especially true given its character limit and the layout of the newsfeed.
Sites like Facebook are more suited to sharing roundups and highlights after the game, given the way they organize and present information.
Providing free sports picks daily is another great way to keep your site feeling fresh and up-to-date.
Create hashtags for fans to use
Everyone loves a good chant, but what’s the social media equivalent?
Hashtags, of course!
Creating hashtags for fans of specific sports and teams to use is a great way to drive engagement and connect with players.
If you’re lucky, one of your hashtags might hit the trending section of Twitter. This will massively boost your exposure and engagement.
Share updates from players
The Internet and social media allow fans to connect directly with players in a way that just wasn’t possible in the past.
Here are some ideas for boosting fan-player engagement on your site:
- A regular blog written by a player
- Video updates during training sessions
- Social media updates from players
- Live Q&A sessions with players
- Video live streams on social media
A site where fans feel that they’re able to truly connect with players will stand out as one of the best sports websites.
Encourage fans to share their stories
Sport is deeply personal for many people. They might have fond memories of their first game, their favorite team, or a family connection to a certain sport.
Encouraging visitors to your site to share their stories is a wonderful way to boost engagement. It could also provide inspiration for future marketing strategies.
For example, if a lot of stories touch on nostalgia, you could start sharing old black and white photos or historical facts on your pages.
Asking your visitors what sport means to them helps involve them in your brand story. This will increase loyalty and foster a sense of connection.
Are you ready to become one of the best sports websites?
Then getting creative to drive fan engagement is one of the most important things you can do.
Fans that are motivated to interact with your site, share their views, and connect with players will keep coming back. They could quickly become your biggest advocates.
See where you currently stand with a free site report card, and start brainstorming ways to drive engagement on your sports website today.