Great marketing is never easy. There’s no one single approach for a successful marketing campaign.
The digital landscape has made marketing especially competitive. You can spend your days handling social media accounts, SEO campaigns, and blog posts and still not see results.
Forget about all the rules of marketing. To stand out in the modern world you have to get creative.
Are you looking for inspiration to help you with your creative marketing plan? Don’t miss out on these 5 tips that will help you boost your marketing strategy.
1. Promote Reviews on Social Media
Great word-of-mouth is key for any business. The only thing that’s changed is the way people converse.
Whether you like it or not, social media reviews are integral to success. Consider this: 88% of consumers trust online reviews as much as personal recommendations.
Use positive customer or product reviews on Facebook to your advantage. You can post good reviews and testimonials on your social media pages to garner more trust from consumers.
A great review means nothing if your audience can’t find it.
2. Carve out and Dominate a Niche
The competition for online views has never been fiercer. It’s your job to stand out from the crowd.
One creative marketing tactic is to dominate your niche. There are likely other businesses similar to yours – so how can you stand out?
Try showcasing your expertise to your audience. You can do so by putting yourself in the mind of the consumer and finding creative ways to convey your information.
Blog posts that double as business posts, podcasts, and webinars are all great examples of ways to take control of your niche.
3. Have a Yelp Strategy
You probably pay attention to your website, Facebook page, and Twitter. But what about Yelp?
Yelp is a growing review site where people can connect with local businesses. You might already have a Yelp page – but are you really using it to its full potential?
Double check your categories to make sure they are relevant to people searching for your business. You can also engage with users directly to respond to positive and negative reviews. Upload as much information as possible to make sure you make the most of your page views.
4. Use Other Businesses
You might not be a creative genius. That doesn’t mean you can’t come up with creative marketing.
There are countless other businesses that have had success in online marketing. Use them as a resource to identify good marketing strategies. Sites like Carlos Real are prime examples of what you can do to boost your online presence.
Piggyback on the success of others to have success in your own campaigns. Research what’s worked for both similar businesses and businesses in completely unrelated industries.
You might just learn a thing or two.
5. Talk to Your Customers
All creative marketing does the same thing: It targets potential customers.
What better way to get in the mind of your customers than by actually talking to them? Reach out to your customers on social media to see what they would like to see from your marketing.
Sure, not every response is going to be a winner. But you might also get some insight into your customers that you might otherwise be without.
Start Your Creative Marketing Campaign!
The key to marketing is getting creative. By using these tips, you’ll be well on your way to finding success in your next campaign.
What are you waiting for? Start your next campaign today! Contact us to learn how we can help make sure your message is always “on!”
