ecommerce marketing

Ecommerce Marketing: A Beginner’s Guide to SEO and PPC

These days, keeping your business off the internet is not an option. But, if you’re new to the world of ecommerce marketing, it can be hard to know where to start. SEO, PPC, AdWords, what does it all mean?

If you’re a total marketing novice, don’t worry. We’ve put together a great beginner’s guide to help you get results!

What are SEO and PPC?

SEO and PPC are ecommerce marketing practices that can help you spread the word about your business while increasing your revenue.

SEO stands for search engine optimization. Good SEO helps future customers find you online. If your business doesn’t come up near the top of the list of search engine results, chances are it won’t be visited at all.

PPC stands for pay-per-click. It’s a marketing technique that utilizes programs like Google AdWords and Facebook Ads to help business owners promote their websites.

When you combine SEO and PPC, you expose a larger audience to your business and set yourself up for long term success.

Improve SEO and PPC for Ecommerce Marketing

Whether you’re selling silk cut white cigarettes or bedroom furniture, you’ll need to stay on top of your SEO and PPC marketing to improve your business’s bottom line.

Follow these steps to improve your ecommerce marketing strategy.

Focus on Keywords

Using the right keywords is a crucial part of good SEO. It can be hard to compete with major ecommerce sites like Amazon and Walmart. But, by using modified keywords — like “cheap rain coats” instead of “rain coats — you can still give your own site a boost.

The right keywords are also essential for optimizing your ads for PPC marketing. Take the time to do keyword research and create a list of all the keywords that are relevant to your business.

It’s also important to make use of negative keywords. Negative keywords help you control where your ad shows up. For example, if you add the word “free” as a negative keyword, Google AdWords will not show your ad when someone includes the word “free” in their search.

Utilize Social Media

Social media is no longer just for people to connect with their friends. It’s also a massive ecommerce marketing tool.

Facebook has over 1 billion daily active users, and you can reach a huge portion of them with carefully set up PPC ads. Facebook also gives advertisers access to tons of valuable demographic data that you can use to make sure you’re appealing to the right people.

Keep Mobile Devices in Mind

Keep in mind as well that most people these days do their shopping and browsing from a variety of devices. They might start a search on their mobile device and then make their purchase later from a computer.

To help boost your site’s traffic and increase conversions, make sure your site works just as well on a mobile device like a smartphone as it does on a desktop computer.

Keep Your Website Running

Search engines actually penalize websites when they are down.

The longer your site throws out an error code, the more you’re penalized with less prominent search engine rankings. This means fewer visits to your site. So, it’s in your business’s best interests to monitor your site and minimize downtime.

Start Monitoring Your Site Today

Hiring someone to monitor your site and get it back online as soon as possible after a crash will give you more time to focus on other aspects of your business.

At SiteUpTime, we specialize in keeping your site running quickly and smoothly. Contact us today to learn how we can help your business grow!