As a business owner, you try your best to plan for the future. You start by creating a business plan that spells out your corporate goals, the products or services you’ll offer, how they fit in the marketplace and appeal to consumers, and how you plan to market them. While you can’t plan for every […]
Continue ReadingGoogle continues to dominate the search market, claiming somewhere in the neighborhood of two-thirds of all search traffic on the web (with Bing/Yahoo coming in at a distant second). This is great news for the company that spends its time and money on innovations like the self-driving car and a loony project to create a […]
Continue ReadingWebsite downtime can be a real momentum killer for your business. When your website isn’t working properly it can mean lost revenue, decreased productivity, brand damage, and might even result in your Google rankings being adversely affected. Downtime of any duration is bad, unfortunately, it’s also inevitable. It can hit the big guy and little […]
Continue ReadingIn business, downtime is unavoidable. Even restaurants have to close occasionally to fumigate or deep clean, so it’s no great shock that websites sometimes suffer from downtime as well. However, it’s important to differentiate between planned downtime and service blackouts. When you plan downtime for maintenance or upgrades to your website, you have the opportunity […]
Continue ReadingThe holidays herald an uptick in traffic, and not just on the highways and in the airport. With more and more people avoiding Black Friday crowds and electing to do their holiday shopping from the comfort of home, many e-commerce sites are being bombarded by traffic from Thanksgiving to New Year’s. If your site suffers […]
Continue ReadingIT and cyber security are growing fields for one main reason: the prevalence of data breaches. Even large companies aren’t immune – you need only look at mega-corporations like Sony and Target, health insurance providers like Anthem Blue Cross, and even the U.S. government to see that data security is a universal issue. For small […]
Continue ReadingYou don’t have to look far to find statistics related to the effects of website downtime – many claim that businesses lose tens of billions of dollars annually due to websites being unreachable. On a company-by-company basis, the numbers will differ, with larger businesses that suffer downtime having greater potential for loss. Unfortunately, downtime cannot […]
Continue ReadingMeasuring success and productivity within a business organization used to rely on end results. These days there is software to monitor everything from keystrokes to the amount of time a computer has been idle in order to generate reports for employers to gauge how much their employees really accomplish in a day. While small businesses […]
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