Traditionally, businesses have relied on customers visiting stores in order to purchase goods or services. This meant having posted business hours and ensuring that the store was open on time to welcome customers.
These days the internet has significantly changed the way many companies conduct their business operations. Certainly brick-and-mortar stores are still popular, but many businesses have also embraced the 24/7 access offered by the internet.
Your business can make sales at all hours of the day and service consumers across the globe thanks to websites and secure online shopping carts. Of course, this system does require your site to be available, and for this you will have to rely on a web hosting service.
Unfortunately, these services are not always reliable. As a business owner, you need to know when downtime occurs and how long it lasts so that you can assess the impact to your business and find out if you need to switch to a more reliable service provider.
How can you be proactive when it comes to monitoring website uptime? Here are a few steps every business owner should take.
How often do you look at your own website? Unless you’re making changes, the answer could be infrequently. If you want to have any idea of what your customers are complaining about, it behooves you to visit your website at least daily to make sure it’s up and running and note loading times.
You should also ask employees to check in periodically throughout the day, both on computers and mobile devices. With input from a variety of sources you can gain at least some idea of what’s going on with your website and whether it might be suffering from frequent or prolonged episodes of downtime and inaccessibility.
Know When Scheduled Downtime Will Occur
This is an important factor. For one thing, you’re likely to schedule your own downtime for maintenance and updates, preferably during the slowest times of the day, and you should inform subscribers in advance and post a redirect to an explanation page while the site is down. You don’t want to alienate visitors or else they may never visit your website again.
At times, your web hosting service may also schedule downtime for similar reasons (maintenance, upgrades, etc.). A good host will inform you well in advance so that you, in turn, can make appropriate preparations to inform your customers. You can even schedule your maintenance to coincide with your web host.
Hire a Monitoring Service
There are steps you can take on your own to monitor website uptime, but if you really want to know what’s going on around the clock you need to hire some outside help. The good news is that it’s not hard to find reliable monitoring services to do the heavy lifting for you.
What do these professional services provide? Not only do they offer consistent monitoring of your website with frequent check-ins to make sure your site is up and running, but they also check it from several different geographic locations to ensure that it is accessible not only locally, but also via domestic and international portals.
In addition, these tests may be synchronized to allow for verification across multiple locations and provide further data about where and when downtime is occurring. The resulting data can help you to determine whether the problem lies with your web host or with specific portals.
Some services are free and some offer paid subscriptions that include additional features. Most monitoring companies offer both options as a means of providing solutions for businesses large and small.
Request Reporting and Alerts
Although there are many options to choose from when you’re interested in hiring a service to monitor your website uptime, you need to look for a vendor that provides two main things: reporting and alerts. For starters, you need regular feedback that includes actionable data.
Ideally, your site will suffer from little or no downtime, but if it does occur, you need to know the particulars, the when and why, so that you can take appropriate corrective action. Alerts are also a must.
A good monitoring service will provide you with immediate alerts concerning downtime via email, or text, for example, so that you can respond in record time. This service is essential to making the most of your third-party website monitoring service.