Slow WordPress Site? Here’s How to Speed Things Up

Slow Wordpress Site?

People are all about their self-expression, and that’s why we seek website hosts that let us customize them to our heart’s content.

There really are WordPress plugins for everything these days, meaning you can represent your services in many great ways. That’s why keeps customers coming back and what makes WordPress so popular.

But what happens if you notice you have a slow WordPress site on your hands?

SiteUpTime specializes in monitoring how well websites are working all the time and how stable their connection is.

We know that many people are used to websites loading extremely fast these days. The internet’s technology has improved so much that we can have expectations like that.

But when a website loads slowly, people are likely to click out after just 40 seconds– and that’s being generous. Most leave after just a few seconds of waiting for a site to load.

So if you are dealing with a slow WordPress site, you’ll want to take action fast if you want to preserve your user base!

How to handle your slow WordPress site

If you use the internet pretty frequently, chances are you’ve come across another WordPress site while you’ve browsed!

It turns out that 22% of new domains are linked to WordPress accounts, making it a force to be reckoned with in the digital world.

WordPress can also boast hosting 14% of the world’s most successful sites.

The point? We know that WordPress can host businesses successfully and let you enjoy your custom website without too much legwork.

So here’s what you can do if you notice your slow WordPress site isn’t pulling its weight.

Remove unnecessary plugins

One of the greatest things about WordPress is that it has so many plugins. There are over 47 thousand if you want to get technical.

But they could also be one cause to your website being slow.

Making use of plugins should be something that you do. After all, they’re there to support you but make sure that you aren’t using too many of them at once.

When someone visits your website, their network will have to download everything on that page instantaneously. This means that the more minimalized your site is as far as plugins go, the faster it will load.

So if your website is loading slowly, you’ll want to ask yourself these questions:

  • Have I added a new plugin lately?

If you have, experiment by removing it and seeing if it was the direct cause of your slow WordPress site. This is a quick way of troubleshooting and saving yourself some time.

  • Are there any plugins that I can do without?

Many people use more than one plugin on their site, but you may want to take some time to reflect on each one.

Does each plugin you’re using add to the quality and usage of your website? Do people come to your website and make great use of what you’ve added? If not, you’ll want to remove these plugins.

Trimming down excess plugins can clear up your site and allow it to load at faster speeds once all the bulk is gone!

Reduce image sizes

If your WordPress site has many photos on it, you may want to take a second look at the way you’ve set everything up.

Similarly to plugins, having a bunch of photos on your website could slow loading down.

Do you remember the times of dialup? And how we had to wait for an image to load by watching it come up (usually blurry) piece by piece?

Your WordPress site may not get slow enough to take us back all those years, but loading photos does take a lot of time and power.

Help your site work faster by reducing image sizes when you can or creating a separate page for your images by linking to a gallery with a simple “Click to see more” button.

That way you won’t lose your photos and you can speed up your slow WordPress site all at once.

Enable caching

This may be a slightly more technical tip to speed up a slow WordPress site, but it really works.

To help your load times, you will want to enable caching.

Essentially, caching saves your website as a series of files that are much easier for a user’s network to download. In the future, when that same person opens your website again, the “files” will already be saved and easy to open.

WordPress offers a few options to help you cache and optimize your website, as well as some great instructions to help you through the process.

Take steps to help out your homepage

It seems like minimalism is a trend that isn’t going away anytime soon.

Dozens of books and articles have been published about how we should declutter our home and make our lives better. The same goes for our websites and that’s a good thing if you want to speed things up.

If you have a blog, you can speed up your site by only showing small excerpts and linking to the rest of the post with a cut. That way your users can still view everything, just like that photo gallery, without having to load everything all at once.

This can also make your site look more streamlined and approachable once people aren’t greeted with a huge wall of text right off the bat.

You can also remove extra widgets from your landing page by asking yourself if that “visit count” widget is really doing much for you.

Remember, the goal of “minimalism” with your website is to only keep what’s working for you.

Trim down the excess and enjoy faster loading times as a result.

Want to know more?

If you want to learn about other topics that can really help you boost the way your company is online, take a look at the rest of our blog posts!

Our job is may seem simple but it’s essential and that’s why over 125,000 companies choose to work with us!

And if you have any questions, we are always here to help you! Contact us anytime and we’ll get to work changing the amount of time your site spends earning you money online.

Why System Downtime and Slow Speeds Affect SEO

System Downtime

The world today is experiencing an increased demand for immediate gratification. People expect instant access to information, and the reasons aren’t hard to pinpoint.

Ever-increasing Internet speeds are allowing people access to information at an unprecedented rate. In a three year gap between 2011 and 2014, Internet speeds increased by 10Mbps.

To put that in perspective, in 2000 a mere 200kbps met the FCC’s definition of advanced Internet services.

Couple this with the 207 million smartphone users in the US, and it makes sense that attention spans are decreasing.

A study by Microsoft Corp. helps bring to light just how short our attention spans have become. People generally can’t focus for more than eight seconds. That’s a one-second shorter attention span than a goldfish.

This impatience also effects website load times. After all, what’s the point of fast internet access if web pages load slow?

An astounding 47 percent of users expect a web page to load in two seconds or less, and that number will surely rise.

Google long ago took note of this trend and incorporated site speed and system downtime into their algorithm.

Keeping pace in modern SEO means keeping pace with shortening attention spans and user demands for speed.

System Downtime

System downtime is never positive. Yes, site maintenance and other small issues force websites down occasionally, but Google remembers even the smallest amount of system downtime.

Understanding why Google punishes websites for their downtime is the key to minimizing its impact on SEO. We’re broken down Google’s rational into three main categories.

Google Loves Crawling

Google indexes your website with its “spider” tool that “crawls” your web pages. Put another way, Google checks your website for new content and backend updates.

When a website greets Google with an error code, for instance, a 500 internal error or 503 response, the website interprets your system downtime and adjusts your SEO rank accordingly.

In general, the longer your site throws an error code, the more Google will penalize your ranking. However, some error codes hurt more than others.

A Moz study found that the 500 internal server errors occurring intermittently caused keywords to drop out of both the top ten and top 20 rankings. The pages in question also received less “crawls” per day. Fewer crawls mean fewer opportunities for Google to record SEO signals and therefore worse SEO potential.

The 500 internal error was also found to wreak havoc during consistent downtimes. Domains dropped anywhere from 5 to 100 positions for tracked keywords.

The User Knows Best

Google is increasingly focused on providing users with the best experience possible. This has continued with the recent release of Penguin 4.0.

Google interprets that your website isn’t user-friendly if you’re dropping keywords and other backend metrics. Inconvenient website’s earn lower rankings.

Former Google employee, Matt Cutts, elaborated on the impact downtime has on user experience during a Google Q&A session.

Cutts said, “If your host is down for two weeks…there’s a better indicator that your website is actually down, and we don’t want to send users to a website that’s actually down.”

Keeping your website active is crucial to providing a positive user experience and winning Google’s favor.

If your website must go down, make sure to issue a 503 error. The error code tells the Googlebot and users that the downtime is temporary. Warning Google allows them to hold off on reducing your search rank.

Site Speed

Site speed is an almost entirely user-based metric. While Google factors things like keywords and links into relevance and other SEO signals, site speed is only factored into the end user experience.

We’ve already touched on how impatient users are, but that impatience that is critical to understanding site speed. In fact, the site speed metric exists because of user impatience.

The term site speed refers to how quickly a web page loads. Several metrics measure actual loading time:

  • Document complete time measures how fast a web page becomes interactive.
  • Fully rendered refers to when your web page is fully loaded with advertisements and all background elements.
  • Time to First Byte refers to how long your browser takes to receive the first byte of a response from a web server after requesting a URL
  • Page Size is the total amount of bytes that make up your page vs. how long the page takes to fully render

How to Optimize Your Speed

The goal of increasing site speed is tailoring your website to capitalize on each metric. For instance, the page size is an easy metric to optimize for. Decreasing your overall page size will usually decrease your time to full render.

Other metrics are harder to capitalize on. All load time metrics can benefit from a better host, but better hosting costs money. Likewise, optimal HTML structure and web compression are hard to implement for the average user, but both guarantee increased site speed.

Other, easier, methods for increasing site speed are avoiding flash and reducing your image sizes. It’s important to optimize for every metric possible when seconds matter.

Wrapping It All Up

Site speed and system downtime are two important metrics that Google uses to determine SEO rank. Each has an effect at the algorithm level, but it’s important to remember that Google’s focus is ultimately on end user experience.

Anything about your website that hinders user experience is likely to hurt your SEO.

Ask yourself this: are there any elements to your website that you dislike or that make use difficult? Does your website load slowly, is it always going offline?

If your answer is yes Google has already penalized your search ranking. Our product makes sure that website downtime no longer affects your search rank.

We understand that time is of the essence, and provide users with real-time website monitoring and instant alerts to any errors or issues. We also offer a custom API for deep integration into website diagnostic data.

Our companies goal is to keep your customers engaged by keeping your website online.

If you have any further questions about our product, please contact us here. We’re always eager to help new customers.