If your website struggles with server lags or occasional downtime issues, it can hinder your biz. But if your site becomes inaccessible without your knowledge, you may end up facing a much harsher set of consequences: lost revenue, disappearing data, angry customers – or worse. Moreover, nothing gives a website a bad rep in an industry like frequent outages and server slowdowns.
These are all great reasons to employ a website uptime monitoring service. However, you should also stay on top of the actual factors that could potentially lead to website downtime. Of course, there’s the obvious stuff: keeping an eye out for traffic spikes, staying up-to-date with your server status, and routinely checking for errors or other on-site issues.
Here’s what most webmasters don’t know: cloud services have the unique ability to disrupt a website’s otherwise smooth uptime track record. It’s a newer problem, so it’s been largely ignored. Recently, however, a few well-known websites have done an excellent job of bringing some much-needed attention to the matter.
Cloud Services: Risky for Your Website
Read Write recently published an excellent write-up about cloud services, and the author expertly laid out the mechanics of their effect on website uptime. He pointed out that a great many websites rely heavily upon external (cloud) services. Think apps such as social media feeds, advertising plugins, or even third-party analytics. If any one of these cloud services happen to punk out, your website could pay dearly in the form of slow loading speeds, empty pages, or even by going offline.
The article pointed to the recent (and now infamous) Amazon and GoDaddy site downtime incidents that triggered a wave of panic and lost revenue following the blackout last year. Sites such as these are considered “too big to fail,” but at the end of the day, they’re just websites like yours. As their unexpected downtime proved, outages can happen to the big guns, too. It doesn’t matter how well known the company behind the cloud service on your site may be – if it crashes, you could still go down with the ship.
In the piece, readers were also reminded about an incident back in May that stemmed from the widespread use of a defective Facebook “Like” button. When webmasters attempted to add the button to one of their pages, it would prevent the entire page from loading for visitors.
Don’t Shortchange Your Customers
Over at Modernize, Ryan Hughes recently mused about where exactly the blame should fall for massive cloud service outages like these. He suggests that webmasters may be lured into a false sense of security by the brand names behind all those questionable cloud apps. Many make the mistake of failing to properly investigate the mechanics of the tools before plugging them into their sites.
Further, he wonders whether webmasters themselves seek to use free services simply to cut costs and have someone to blame when the lights go out. This, he notes, would be much simpler (and cheaper!) than creating and implementing their own apps for their own websites.
Key Takeaways for Your Site
According to Read Write’s article, the bottom line is this: as a webmaster, you should always have your finger on the pulse of your website. This means understanding all the moving parts – including third-party plugins and cloud services. What’s more, you should know where these services originate from and put in the hard work of investigating the source’s security strength and operational fortitude.
Hughes, on the other hand, says your primary concern should be your responsibility to your customers. For him, that translates to investing in your own original apps and services that you’ll be able to monitor and control internally.
No matter which route you choose, remember this: if GoDaddy, Facebook, and Amazon taught us anything last year, it’s that keeping a close eye on your website uptime is especially vital when you’re using cloud apps and services. However, when you’re a busy webmaster, constant uptime monitoring doesn’t exactly fit into your schedule.
That’s exactly why Site Uptime offers 24/7 website uptime monitoring and instant SMS alerts for webmasters. When you implement our monitoring service, you protect the investment you worked so hard to build.