We live in an age where we want everything fast and we want it now. And it’s no different when it comes to brands and their marketing. However, getting quick results isn’t always easy or clear-cut.
At least, that’s the case for business owners who aren’t familiar with digital marketing. If you’re trying to get more visibility and traffic stemming from Google and other search engines, then SEO is a must.
But how do you get the fastest SEO results possible? Well, that’s exactly what we’re going to talk about in this article. So continue reading to see what you can do to streamline your SEO strategy.
Let’s take a quick look.
Analyze Your Competition
Likely, you already know who your competitors are, but what are they doing that’s successful that you aren’t? You can learn a lot about search engine optimization just by looking at their websites and tactics.
For instance, you can scour their web pages to see what keywords they use and what type of topics they cover on their blog. And what about their social media pages? The content posted here can also affect their SEO ranking.
Find out which posts get the most shares so you can try and duplicate that success. But rather than just trying to emulate what they’re doing, you can find their weaknesses and exploit it. For instance, if they’re not on social media, you can start a social media marketing plan.
Focus on growing your audience, connecting with influencers, and posting relevant content that generates likes, comments, and shares.
Do Thorough Keyword Research
Your research doesn’t end with scouting out your competitors. The keywords you use to optimize your site need to be thoroughly analyzed as well. Make sure that your keywords are low-competition and relevant to your audience.
Some of the tools you should use include Ahrefs, SEMrush, Moz, and Google Keyword Planner.
The keywords you select should be highly-targeted so that you’re getting the right traffic coming in. This is what makes long-tail keywords great. And if you can form each into a question, even better.
Today’s consumers are using smartphones to ask Google assistant (and other AI assistants) for help in finding products, services, and information.
More likely than not, these searches are in question format. This is something you want to consider going forward.
Focus On Ranking for Google’s Answer Box
By now, you’ve witnessed Google’s answer box, which displays quick answers for your search. Again, if you’re targeting key phrases that are in question format, then you can possibly have your content displayed in this answer box.
Why is this important? Because this answer box sits above the number one spot on Google, making it more prominent and attention-grabbing. And as you’d imagine, searchers are clicking the links in the answer box that best answer their question.
You can build an entire strategy around creating a knowledge base geared towards the most popular questions asked by your audience. These are known as pillar pages and content clusters.
For instance, you can create one long page that slightly touches on the most popular questions and then link to other pages on your site that go more in-depth into the topic. Place the questions in your h2s and then answer them clearly and concisely so that they’re more likely to be chosen for Google’s answer box.
Combine Social Media Marketing & Link Building
Link building comes in many different forms – one method is to use social media. It’s a quick way to gain visibility for the content you create. But you’ll need a strategy to grow your list of followers so that your marketing efforts on social media aren’t fruitless.
For instance, you can look for influencers in your industry or a related industry that has the same audience as you. Then you can offer to write a guest post for their blog. Not only will your content and link back to your site show up on their site, but the influencer will share it on their social media page as well.
You can include your social links in your post to help drive users to your business pages on social platforms. Who knows, maybe some of them will like and follow your page.
Another option is to ask influencers to write a guest post for your blog. This is more likely after you grow a list of followers and would like to expand it. Having a popular figure write for your blog will help drive more traffic because that influencer will promote it to their social media followers as well.
It’s free traffic and promotion at its finest.
Ask Your Customers for Reviews
Another way to get fast SEO results is to solicit your customers for online reviews. You can set up accounts and pages on Yelp, Angie’s List, Google My Business, and other review sites and then have your customers rate and review your site there.
You can include a link to these pages in your emails sent to customers who recently purchased from your business. If you have an email campaign, you can create a segment that sends out a “Please Review Our Product/Service” email after a certain number of days or weeks pass from the time of purchase.
What’s great about reviews is that they show up at the top of Google’s search results. This helps to build visibility for your brand. And if you’re able to get a lot of positive reviews, it can send a ton of traffic to your site.
It’s also important to have an online reputation management strategy in place you can use to mitigate negative reviews.
Getting the Fastest SEO Results
Now, that you have a better idea of how to get the fastest SEO results possible, you can start putting together your strategy. You can use the above tips to get max visibility for your website and build your traffic.
These are just some of the top methods you can use today. However, if you want to stay abreast of the latest SEO tactics and news, then you should visit Site Uptime. We are a resource for everything to do with digital marketing. So stop by today to find more valuable tips!