According to Forbes, 93 percent of online experiences begin with a search engine.
While your website might offer loads of relevant, unique content to your customers, it’s not helping much without search engine optimization (SEO). With a tasteful strategy to top off your SEO, you can boost your website to the top of these search engine pages.
Here are nine ways to sweeten your company’s SEO blogs. That way, you can attract relevant visitors to your website and feel a sugar-rush of success!
1. Rich Research
To start, it helps to know your target audience. Pinpointing details such as demographics, interests, and buying habits can help sweeten your blog optimization.
It’s like making cupcakes when everyone prefers cookies. Research can help you create blog content that best appeals to your customers. That way, the content appeals to them, improving your click-through and conversion rates.
To start, you can use Google’s Keyword Planner or Google Trends. You can also search for your product or service online and see which articles are already trending at the top.
From there, develop a list of long-tail keywords. These keywords involve two or more words within a phrase.
Once you have your list, start writing!
This research can also provide content for your SEO blogs. That way, you’re writing content that interests your readers and helps your website rise to the top.
2. Candy-Coated Keywords
Once you have your list of keywords, it’s time to put them to use. Sprinkle your keyword throughout your blog content. The keyword should read naturally, instead of seeming force-fed.
To help sweeten your SEO blog posts, your keywords should appear within the post title, an H1, and a sub-header. It should also appear in the article’s first paragraph and conclusion.
This placement will help improve your keyword density.
When Google crawls and indexes your content, it will search for these keywords. Then, Google will determine your ranking on its search engine results pages.
By candy-coating keywords into your content, Google will decide your post is worth biting into (or clicking on).
3. The Icing on the Images
Once you’ve finished writing your content, find a compelling photo to pair with it. This little bit of eye candy will help attract readers to your post.
Once you have the image, we need to take a few more steps. To optimize your blog SEO images, change the title name to include your keyword. Then, change the alt text as well.
Google searches for your keywords on images, too. This way, all of the post’s content is optimized.
Many companies neglect to optimize their images. Here are 10 common reasons SEO strategies fail and how to fix any mistakes.
4. Licorice Whipped Links
Adding links within your content is another blog optimization strategy to help sweeten your ranking.
Internal links send readers to other pages or posts on your company website. External links, on the other hand, send readers to another company’s website. This is called backlinking.
By building quality backlinks, you can encourage companies to link back to your content. This will help boost traffic to your website. It also shows Google you’re in it to win it, which further improves your ranking.
You can also feature blog content on another company’s blog, then link the post to your website. This will help you leverage someone else’s audience to build your own.
5. Munch on Meta
When you search online, the meta description appears as a sneak peek of the page content. Google checks this content for your keywords. However, readers do too.
If we search for something, we want to click on a post that reflects that search. By including your keyword in the metadata, you can show Google and readers your content is relevant to the initial search.
6. Topic Clusters
Usually, company blog posts are all featured on a single page. Recently, more companies are using the topic cluster method to display their posts instead. This strategy helps readers find all the content they’re looking for on a specific topic, displayed on a single page.
That content then links to additional blog posts to offer readers more in-depth information.
This strategy uses internal linking to sweeten your SEO. It also helps companies avoid competing with their own blog content.
That way, you can rank for broad keywords, or topics, and send readers to additional SEO blog posts.
7. Mobile-Friendly Confectioneries
Statista reports that 52.2 percent of all website traffic occurred on mobile phones in 2018. With most of us out and about throughout the day, it’s easier to find the answers we need on our phones.
To attract these mobile users to your company blog, it’s important to make sure your pages are optimized for mobile devices. In fact, Google will use the mobile version of your website to determine your rankings.
By making sure your SEO blog posts are optimized for mobile, you can boost your ranking. This also helps ensure you’re not missing out on potential website visits.
8. Sugar Maple Social Media
Posting links to your blog on social media can help sugarcoat your SEO strategy. Whether they follow your account or find your post through hashtags, these readers will land on your blog.
This dash of website visitors can improve your SEO ranking for delicious success.
9. Optimize the Mix
There are a number of ways to optimize your SEO and your website performance for even more website traffic. For example, Google takes your website speed into account when determining rankings.
You also need to stay up-to-date with the latest digital marketing trends. With more people using Alexa, Siri, and Google for voice search, it’s important you keep up.
That way, you’re constantly improving your SEO blogs and never falling behind the competition.
Sweet SEO Success: 9 Ways to Optimize SEO Blogs
With these nine different methods to optimize SEO blogs, you can sweet your entire SEO marketing strategy. An optimized blog will help you attract new leads to your website, boost sales, and achieve a sugar-rush of success!
Head over to the SEO section of our blog to discover the latest strategies.