Did you know that for every $1 you spend on email marketing, you’ll earn $38?
Email marketing has one of the highest ROIs, and it’s easy to see why. About 205 billion emails are sent every day, and the open rate is more than 50 percent.
Clearly, if email marketing isn’t in your digital marketing strategy, you’re leaving money on the table. And if you’re already running email marketing campaigns, you might not be doing it correctly.
Keep reading for 4 powerful tips for effective email marketing.
1. Understand Consumer Behavior
The first step to running an effective email marketing campaign is to understand your target market’s consumption behavior.
How do they respond to emails? Which devices do the vast majority use to open their emails? What kind of content do they like consuming?
When you have a good handle on your customers’ behavior, it’s easy to tailor your emails to their preferences.
For instance, if your target market vastly comprises young adults, you need to know that most use mobile devices to access their emails.
As such, your emails must be mobile-friendly or you’ll have to contend with low open rates and poor engagement.
2. Build Your Email List
To run an effective email campaign, you must build an email list. The longer the list, the more customers you’re likely to reach.
The question is: how do you build your list?
Easy. On your website, install a signup feature and ensure the subscription forms are enticing and friendly.
Of course, doing this is only one part of the job. The other is ensuring your would-be subscribers have a reason to sign up. Offer something in exchange for their email. For instance, by signing up, one could gain free access to an e-book.
There are several other ways to build an email list, including running online contests and social advertising.
Speaking of email lists and subscribers, be sure to try out Hubspot MailChimp integration tool, which provides a hands-free way to manage your contacts.
3. Craft Quality Content
At the end of the day, email marketing is all about content. You want your subscribers to read something and take a certain action.
Whether you’re composing a welcome email or a weekly newsletter, the content must be topnotch. The subject line should be attention-grabbing, and the tone just right.
When creating email content, keep your audience in mind. If your business serves diverse customer bases, be sure to segment your email list accordingly. You don’t want to send a hippy-sounding email to a boomer, surely!
Stay Abreast of Email Marketing Trends
Email marketing isn’t a static art. Every year, there are new trends shaping the digital marketing landscape.
As a marketer, you’ve got to keep an eye on these trends and embrace those that are worth embracing. In 2019, for instance, interactive content is one of the biggest trends.
This means your emails should contain games and quizzes and other types of content that encourages customers to interact with your brand.
Run Effective Email Marketing Campaigns
Numbers don’t lie. Email marketing works.
However, this doesn’t necessarily mean your campaign will yield positive results. If you don’t get the basics right, don’t expect good returns. But with these tips on effective email marketing, you’re now in a strong position to implement a killer campaign.
Stay tuned to our blog for more digital marketing insights.