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How Social Advertising on Facebook Can Grow Your Email List

It probably feels like you’ll be old and gray before you have a good sized email list. You may have even accepted this as fact. But with social advertising, you can grow your email list much faster than you think.

If watching your list grow is sort of like watching paint dry, that doesn’t mean something is wrong with you. People are out there. You just need to know how to find them.

You need a shortcut that you haven’t tried yet. You want a method so simple that it almost feels like cheating.

Social advertising is your answer. In this article, we’ll show you how it’s done.

Buying Subscribers

You read that right. The key to building your list is by buying subscribers. It needs to be a part of your digital marketing campaign.

Things like mastering SEO, writing epic blog posts or commenting on other popular blogs will get you nowhere when it comes to building your list. Especially if you’re a beginner.

You can guest blog all day, interview a dozen influencers in your industry or reach out to A-list bloggers all you want. It’s not going to build your email list as fast as you hoped.

Those are great things to do, but it takes months to get a few hundred subs.

You’re probably thinking that buying subscribers sounds completely crazy or is some sort of a scam. But don’t worry, we’re not referring to buying a huge list of spam emails and slamming them with posts.

This is far more respectable and much more effective.

Learn From Pint-Sized Entrepreneurs

When you were a kid, you might have had a lemonade stand. If you did, you know that location was critical.

It’s no different for building your email list. You can’t grow it just by adding a sign-up page to your site and hoping people stumble by. Most people you want to reach don’t know about you and will never find you.

So you want to set up shop in the “busy part of town”. These days, that’s Facebook.

Facebook has a boatload of people who would be interested in your business if they knew about you. But you’ll need to pay a little bit to reach those people.

That’s where Facebook social advertising comes into play.

Facebook Social Advertising is Perfect, Even If You’re Almost Broke

You might dismiss the idea of advertising for subscribers for a couple reasons:

  1. You shouldn’t have to spend money for subs, it should happen on its own
  2. Facebook advertising is expensive
  3. The learning curve is too steep

The reality is that none of this is true. Have you spent money on website themes, development, or list-building plugins? Then there’s no reason not to spend money for subs.

You probably didn’t end up at that last safety seminar by chance. Somebody probably spent a little money on Facebook to let you know about it.

While it’s true that Facebook advertising takes awhile to master, you don’t have to be a master to spend a little money and get immediate results.

Then, you can learn more as you go.

Creating an Enticing Facebook Ad

First, you need to set up your Facebook ad account in Facebook Business Manager.

Once that’s done, you’re ready to create your first ad.

For best results when starting out, you’ll want to focus on three essential elements of your ad. These are:

  1. An attractive incentive to sign up with a landing page that showcases the incentive
  2. An image that engages the audience
  3. Ad copy that’s intimate and not for “the masses”

Your incentive should be something that’s in line with what your business does and has a lot of perceived value.

Then decide on the demographics you want to target and how much you want to spend. You can get decent reach for as little as $20.

You’re On Your Way

There’s a lot more than can be said about social advertising. It’s a great way to quickly build your list.

But this information should convince you that it’s worth the time and effort and get you on your way.

One last thing: when sending thousands of new users to your site, you’ll want to make sure your site is up and active.

If you want to be the first to know when your site goes down, create a monitor that’ll alert you.

When the traffic starts showing up, you’ll be glad you’re in the know.