Chances are you came across this post via a Google search or a link from one of your favorite sites. Wouldn’t you like potential customers to do the same when it comes to your products and services?
Digital is the top way to market these days. The $194 billion spent on digital advertising last year says so.
If you haven’t integrated a digital marketing campaign into your company’s overall strategy, it’s time to start doing so.
Here’s how you can catch up.
1. Create a Digital Strategy
There is a misconception that digital marketing revolves around trends, but that isn’t entirely true.
Trends come and go. A successful and enduring digital presence for your business or brand is based on what makes you unique.
Before setting out to conquer the online world, be sure to analyze every aspect of your traditional business model. Iron out any flaws you find before broadcasting them online. For example, any online ordering system will fail without effective procedures and people to back it up.
A digital strategy consulting session with an outside party can help you to pinpoint these weaknesses before you start work on a digital marketing campaign.
2. Know Your Aims
Assuming you already know your target market intimately and have studied all your competitors’ moves, it is time to set some goals.
You cannot measure the success of your digital marketing campaign without knowing what you wanted to achieve in the first place.
Set up a number of “baby steps” or benchmarks for each of your stages and measure them constantly. Educate each member of your team with regard to his or her role in these stages and provide accountability.
3. Be True to Your Brand
Research keywords and search inquiries related to your products and services. Try to choose no more than five keywords to target in all your communications.
Set up a brand book for the use of these as well as your company’s logo, colors, tone of voice, and brand personality. Then design, check and re-check your marketing efforts well in advance with these guidelines in mind.
4. Set Up Your Empire
You have an awesome, fast, up-to-date website that works all the time right? Use it.
Your website is the gateway between you and your customers. Check out how you can optimize your site with your newly elected keywords. Focus your efforts in the meta-titles and descriptions, Alt text and page URLs.
Every item of your social media campaign and other online marketing efforts should lead here. Planning this pathway is at the core of every digital marketing campaign.
Track your online efforts constantly and hone them accordingly.
5. Guide Customers Along the Purchase Journey
Knowing what to do with your customers once you have lured them to your website is a key part of planning your strategy.
Will a service consultant call them? Will you send a follow-up email? Will they leave with a free gift?
All these options should be aimed at one thing: getting the sale. Plan the stages beyond the digital realm carefully to ensure your business prospers.
Taking Your Digital Marketing Campaign to the Next Level
All these stages can be broken down into much smaller, more intricate steps.
There are many online resources and digital marketing experts to help you make sense of the process along the way.
Once you’re up and running with your digital campaign, make sure your site is live and active so visitors can find you! Contact us for more information on how we can help!