Blog Strategies for Small Businesses

8 Tips on Building Blog Strategies for Small Businesses


Looking for the best blog strategies to use? Hoping to build a blog that builds your brand gets your business more results?

If you’ve decided to build a blog for your business, you’ll want to make sure that you have a great strategy for growing it over time. Creating a great blog can take time and effort, so you need to make sure you’re taking the right approach if you want to avoid wasting energy and resources.

Fortunately, we’re here to help. Here are 8 tips you can use to build blog strategies for your business.

1. Do Your Research First

One of the most important things to remember when creating blog strategies is that you shouldn’t go into it blindly. Before you get started writing hundreds of blog posts, make sure that you have performed adequate research to determine the best approach. You should think carefully about who your target audience is and what their needs and interests are.

Perform market research to find out more about your target audience. Some things you may want to uncover about them include which social media platforms they use, what problems they face, and what kind of content they enjoy.

The answers to these questions can significantly alter the approach you take with your blog, so make sure you perform this market research early on.

2. Make Some Goals

In addition to researching your target audience, you also need to clearly set your goals as well. You should find some key metrics that you’ll be looking for as you build your blog and fuel its growth.

Some things you can check to monitor the success of your blog are traffic and shares. However, if you want to be profitable you should also check metrics that are centered around how your business itself is performing. Be sure to track sales and leads that are a result of your blog as well.

By setting some goals and monitoring some key metrics, you’ll be able to stay on track and ensure your blog keeps growing over time.

3. Know How to Check Your Stats

Whatever goals you set for building your blog and your business, it’s usually a good idea to learn how to check your blog’s stats and see how it’s performing.

If you’re using WordPress, you can easily install plugins that help you easily track your visitors and get a quick look at how your blog is performing and which content is getting the best traction online.

Whatever platform you use to build your blog, be sure that you figure out how to check the stats. Then, do so at regular intervals to see how your blog is performing and to get an idea of how to tweak your strategy.

4. Use a Content Calendar

A blog is an easy thing to neglect if you’re not staying motivated and productive. Because of this, it’s a great idea to make a content calendar. A content calendar will allow you to plan out your upcoming posts and set goals for when things will be accomplished. 

Much of the success of your blog will be tied to how consistently you add new posts. When using a content calendar, you’ll be able to map out a plan for releasing content regularly and can see your entire plan clearly.

By using a content calendar, you’ll become more consistent when growing your blog and will have an easier time gaining followers as a result.

5. Carefully Choose Which Keywords to Target

One of the main things that you can do to boost the success of your business blog is to carefully consider what keywords and topics to target. There’s a lot of competition online, so it’s a good idea to create blog posts surrounding keywords and topics that are searched for often but where there isn’t a lot of content for it online.

Keyword research tools can help you find great keywords to target with your blog. You’ll also want to ensure that keywords are buyer-focused and will attract the ideal audience and type of buyer you’re looking for.

6. Get the Quality Right

Many businesses that create blogs underestimate the importance of quality and post poor quality content that doesn’t help their audience or provide value. Don’t make this mistake, but instead, aim for quality over quantity.

You should always aim to write the best blog posts possible and ensure that anything you add to your blog truly gives value to your target audience. While it can either more money or time to create quality blog posts, the results will be well worth it in the end.

7. Go In-Depth

Part of creating amazing content for your blog includes ensuring that the content is long enough. When writing or outsourcing a blog post, you should think carefully about what content length you want to aim for with each post.

While some blog readers enjoy reading short blog posts, others prefer to read long blog posts that dig deeper into a particular topic. Also worth noting is that Google and other search engines tend to prioritize content that is longer in length and has at least 1000 words, if not 2000 or 3000. 

Be sure to consider your goals carefully when choosing the length for blog posts, and remember that longer, more in-depth articles are usually preferable.

8. Repurpose Content Often

One of the top things you can do to grow your blog is to make sure that you’re making the most of every blog post.

For one thing, you should always be syndicating your content. Get into the habit of sharing any blog posts you create on social media and on any other platforms you use online. This will help your content get the widest reach possible.

Also useful is repurposing your blog content. A blog post can be a great starting point for creating other types of content such as videos, podcasts, or ebooks. Repurposing your content will allow you to get as much value as possible out of it and will help you find new ways to keep customers engaged. Be sure that you learn how to repurpose your blog content if you want to get the most out of your blog.

Using These Blog Strategies to Grow Your Business

If you want to form the best blog strategies for your business, you need to carefully consider all of the information listed above. By carefully choosing the way you approach your blog, you’ll avoid wasting time and will build your blog in the quickest and most effortless way possible.

Need more tips for crafting the perfect digital marketing strategy? Read through our blog now to find more useful articles and guides.