Are you interested in getting a 100$ for every $1 invested on your website? If so, improving your user experience and making your site more user-friendly is how you do so. Reports show that it’s one of the best ways to improve the return on your website.
With it so hard to grab user attention these days, you can’t afford not to create a user-friendly website. Below are seven tips that make designing a user-friendly website a breeze.
1. Make It Accessible
Every person deserves to browse the web and enjoy everything it has to offer. Unfortunately, some people might not be able to enjoy it like everyone else. That’s why there are accessibility tools available that help disabled people browse the web and consume content.
Unfortunately, these tools aren’t great at delivering content unless web designers tell it what to show users. That’s why you need to do everything you can to design your site with accessibility in mind.
You can do this by creating structural elements that tell accessibility devices what to show their users. Look through the accessibility tags available to you and make sure to use them on your site.
2. Declutter Your Design
Clutter is the enemy of user-friendliness. You don’t want to make your users confused and have them lose interest in your site. That’s why you need to stay on top of clutter and keep it away from your page designs.
If you’re serious about creating a great site, you need to make sure that the content on your page doesn’t overwhelm visitors with too much information. Otherwise, they’ll leave because they feel overwhelmed by your content.
Use your other website elements to drive attention to your main content. They should blend in and not draw attention so your visitors can look through the information they’re there to find.
3. Make Your Site Responsive
Responsive web design is a must-have in today’s market. That’s because responsive sites are designed to work well with any device, giving you the best possible experience.
This is very important because users expect this from every website. When your site isn’t responsive, your site text will be small, and your visitors will have to scroll to read your pages. If your visitors visit your page and have an experience like this, they’ll leave and never look back.
A responsive site will detect your visitors’ screen sizes and adjust the design based on what it sees. This means everyone will get a great viewing experience that encourages them to come back for more.
4. Tell Visitors What to Do
When a visitor arrives at your site, they’re usually doing something specific. For example, they might want to buy a product or learn more about your business. It’s your job as a webmaster to tell your visitors how to take the next step.
You can do this by highlighting your call-to-action (CTA) and making it easy for users to find. Make sure you have at least one call-to-action per page so people can figure out precisely what you want.
These can be anything from signing up to an email list to buying a product. Look at examples of other call-to-actions on popular websites to see what works well for them.
5. Provide a Search Bar
A search feature might not be a big deal if your website only has a few pages. After all, every piece of content you have is only a few clicks away. Things get more complicated when your site gets big.
Without a search bar, it’s too complicated for your visitors to find specific pieces of content. They can spend hours searching and not find what they need. If this happens, they’ll head to your competitors.
A search bar gives people a quick way to find everything on your site. Most user-friendly website platforms have this feature built-in. Make sure you enable it and make it prominent on all your pages.
6. Keep Consistent Styling
Consistency is crucial for user-friendliness. People expect websites to act the same way, no matter what page they land on. If a website works differently than they expect, they might get confused and leave.
A consistent site design means all your buttons are aligned in the same way, and your content is presented with the same elements. This will make browsing easier for your visitors.
The same is true for your branding elements. Keep the same colors, fonts, and images consistent across your entire website. Doing this helps keep a cohesive brand that helps your visitors remember your website. If you have social media accounts, the same is also true there.
7. Optimize Speed
You can’t count on your users browsing your website at home on fast internet connections. In today’s mobile world, many of your visitors will come from people using their smartphones.
The problem is that many of those people will browse from mobile internet connections. You can’t count on high speeds when you’re on those mobile networks.
That’s why it’s essential to optimize your website’s speed. Reduce your image sizes as much as you can and remove all unnecessary elements from smaller screens. Your goal should be for your site to load in under two seconds on any device.
Of course, speed optimizing is challenging and hard to figure out. You can reach out to a website design agency if you’re having issues improving your site speed.
Don’t Cut Corners When Designing a User-Friendly Website
It’s not easy to create an appealing website without using modern techniques to create a user-friendly website. Non-user-friendly websites not only look bad, but they also give your brand a bad name. Use the tips above to make a website user-friendly and worth visiting.
If you found value in the tips above, head back to our blog for more great ideas.