Maybe your site has it all. The great content, glossy images, and a beautiful, easy-to-use UI. It’s possible that your site rarely suffers from downtime. Yet you’re still not getting the traffic you deserve.
It may boil down to website speed. You could have the most well-designed site, but if it takes more than a few seconds to load you’ll lose business.
In order to make sure your site is running optimally, it’s a good idea to run a speed check. Here are some of the top reasons you need to run a speed check on your website ASAP.
Lost Traffic Means Lost Money
As of now, your goal as a site owner is likely to get as much traffic as possible. And that’s a good goal, generally speaking. But you’ll need to get a bit more specific.
You should strive to have the fastest site possible, otherwise, you’ll lose business.
How quickly will people turn away from your site? On average, you have about 4-7 seconds tops before customers get fed up and leave.
And while that may not sound so bad right now, do the math. If you’re losing a few customers each day, and even one of those customers was going to make a sale, that’s lost income.
Running a speed check is essentially a doctor’s visit for your website. You’ll need to find out the general health of your page before you can begin implementing changes.
A Speed Check Will Help With SEO Compliance
Another reason to run a speed check is to help with your SEO ranking. If you’re not familiar, SEO stands for search engine optimization.
If you think about Google as a digital marketing ladder, your SEO ranking represents which rung you’re on. The goal, as you can imagine, is to make it to the top of the front page.
This is easier said than done. If you’re already working on great SEO-focused content, that’s great!
But you’ll still need a fast site.
When the algorithm takes your website into account, Google factors in speed. The faster your site, the better.
Conversely, if your site is found to be too slow or user-unfriendly, you’ll likely suffer a penalty. Don’t get left out in the cold, Google has made it easy to test your speed.
Certain Page Elements May Affect Your Speed
If you’re concerned that altering your website will take too much time and energy, there’s a bit of good news. It doesn’t necessarily have to.
In fact, reducing your site’s load time could be as simple as compressing a few images. Try and refrain from using too many photos, as they may bog down your homepage.
Other common factors include buggy code or redirects on mobile devices.
Oftentimes, you or your webmaster can go into the site’s code and make a few adjustments. You’ll be up and running before you know it!
Keeping Your Site Safe
Now that you’ve got a fast site, make sure it stays up. SiteUptime is a professional monitoring service that will routinely check your website.