You’ve spent so much time on your law firm website. You’ve got the perfect logo, a friendly design, and a great SEO strategy.
But then disaster strikes and your website crashes. You lose valuable data including important client information and sales data.
Or worse, you lose business. And studies show that if your website is down, you will lose business — and lots of it.
Believe it or not, website crashes are entirely avoidable. You just have to know how to use the right strategies to keep your firm’s site up and running.
Here are some of the best ways to keep your law firm websites from crashing.
How to Keep Law Firm Websites From Crashing
1. Pay Attention To Your Trafic
Most of the time a website crash is caused by a massive influx of traffic. This happens on a regular basis with websites like Apple when a new product is announced.
And truthfully, it’s a pretty good problem to have. It means that your digital marketing strategy is working — a little too well, in fact.
You can avoid this by regularly keeping up with your website’s traffic flow. Whether you look into it yourself or hire an outside service, you’ll want to keep yourself informed.
If your site is receiving a lot of traffic on a regular basis, it may be time to upgrade to a bigger server.
2. Test Your Site On a Regular Basis
If you do experience regular jumps in traffic, you can get a better feel for what to expect by doing regular tests.
While this may mean your site is offline for a bit, you can either warn your market or schedule it for off-hours.
Stress testing your site is a great way to see how much your website can handle before it finally breaks. The process is simple enough:
Choose your software (some of which are available for free) and enter your details. Your software will then run a simulation on your website of HTTP requests.
Following the test, you’ll be able to see just where you need to improve your law firm websites.
Think of it as a performance review for your website.
3. Invest In A CDN
A CDN, or content delivery network, is one of the first thing law firm websites should invest in. While this bit of software sounds overly complicated, it’s actually quite simple.
A CDN scales your website based on your users’ geographic location. This means that your website’s threshold becomes more of a variable. That way, even if your popular family law litigation site is experiencing a boom, your site will stay up!
Think of it as a peer-to-peer network for your website!
4. Update Your Law Firm Website’s Firmware Often
It isn’t enough to keep updating your site on a regular basis, there are individual elements within your site that need updating. Be it elements of Flash, eCommerce software, or even photo viewers, keep your site updated.
Otherwise, your site will go down for a pretty needless reason.
5. Invest In A Service
If any of the above seems like it may be too much work for your firm, it may be time to look into some help. Luckily, we’re here to help.
Whether you sign up for a free plan or a comprehensive pro plan, we’ll make sure your site is always reachable. Contact us today and let us worry about keeping your site up and running!