Everyone knows that an online presence is an important business tool.
That may seem obvious, but many businesses still fail when it comes to their online strategy. Are you looking to increase web traffic? Blog posts are a great way to do it.
Blog posts are a great resource because they educate, excite, and engage consumers with your brand. It comes as no surprise that B2B marketers that use blogs get 67% more leads than those that do not.
Your business post needs to accomplish several different things. You’re looking to push your brand without being overly self-promoting. Additionally, a good blog post should move the funnel of the sales cycle. This all needs to be accomplished through a fun entertaining post.
Here are a few reasons why your posts can be a great marketing technique for your business.
Create a Conversation
A blog and business post is a great tool because it helps to create a conversation about your brand.
People might come to your site specifically for a blog post. They can read the post, learn more about your brand, and talk about your brand in the future.
They can also share these posts with others. This can help to create engagement on social media such as Facebook and Twitter.
Another benefit of blog posts is they can create engagement with the readers. Your business can invite readers to connect, ask questions, and interact with the brand.
All of these factors help lead readers down the sales funnel. Make sure you monitor the right metrics to find out if your message is effective.
Powerful Call to Action
The key to any business post is to get readers interested in making a purchase. One powerful marketing tool that accomplishes this is the call to action.
A call to action is something on your post that provokes an action response in the reader. This doesn’t necessarily have to be a purchase. It just needs to be something to entice a reader to take a next step on the buyer’s journey.
Take the website for this spray foam insulation as an example. The site is chock full of powerful CTAs that draw the readers attention. The reader has to weave through a “click here to call” button, a “leave us a review” button, and a “request a free quote” button.
Marketing is all about getting people to take action. Blog posts – with the help of CTAs – do just that.
Images and Video
Let’s face it: no one likes to read bulky text. So it’s important to include images and videos on your website.
A blog post is a great way to include these elements on your site. Large optimized images draw the readers attention and get them to click.
Likewise, videos can also be a useful tool. They help to express originality and personality to your brand while still educating readers.
Setting yourself apart from the competition can be difficult. But videos and images allow you a better chance to stand out from the crowd.
Your Next Business Post
Thinking about writing a business post?
There are many powerful tools at your disposal to make sure you are prepared. Make sure your site is ready for business by contacting us today!