Using keywords should be a part of our investment in SEO, but did you know that your logo design should be too? Using logo SEO along with keywords and topical blog posts is an important element in your marketing strategy.
Utilizing all of these practices in tandem can offer the same benefits as what we’ve come to think of as traditional SEO.
And, because this strategy is still catching on, implementing it now could boost your overall website standing.
Below, we’re sharing some of our best tips so that you can begin using your logo for SEO today.
1. Start With a Great Logo
In order to really make the most of your SEO efforts, you need to have a good logo that accurately represents your business.
In the past, the need for a good logo may have had you searching the budget to hire a professional designer.
Now, however, there are services available to help you create a DIY logo. It can be just as good as something a professional could create without all the expense.
You know your business better than anyone, so you are the best person to create a logo.
Think about what will represent who you are and what you do, and that will work for logo SEO as well.
2. Use ALT Text To Enhance Logo SEO
The main way of using logo SEO is through ALT text.
This allows you to associate certain words with an image, for example, your logo. When uploading your logo to your site, you would include ALT text as a mini description that includes keywords.
Those keywords could be the name of your business or another unique phrase that is associated with the work you do.
When choosing keywords, it’s important to keep in mind that ALT text should be kept concise and as brief as possible.
3. Pay Attention to Your File Name
What you name your file can matter when trying to boost your logo SEO strategy.
Spend some time doing research.
Find out what words or phrases are most used by people when they are searching for products or services similar to the ones your company provides.
Then you can use that information to come up with a file name for your logo prior to uploading it your site.
Search engines will notice your file name and, when it matches a search that someone is conducting, include your site in the top results it recommends.
After you’ve taken the time to design a great logo and incorporate these strategies, you want to make sure that your site provides a great user experience to those who find it.
While site appearance and ease of navigation is important to the user experience, the most important thing is to make sure that your site is always up and running.
A strong SEO strategy that takes advantage of your site’s content and logo can be coupled with a great user experience.
That will make sure that customer’s find your site, stay on it, and return to it again and again. If you enjoyed today’s post, you might also like this one on Law Firm SEO. Check it out.