When you’re looking for a way to validate a company’s credibility, where do you turn? The answer is most likely their website. You head to a company’s website to determine how reputable the company is.
What do you look for on the website? You’re looking for a professionally built website where you can find the company’s physical address and other contact information. You’re looking for an explanation of their products or services and a reason to purchase them.
As a small business owner or owner of any company, it’s important you have your own well-designed website for customers to access. Why does the design of the website matter? Imagine loading a website and you’re having trouble finding what you need on it.
Imagine getting frustrated because the website is poorly designed. What’s your next move? You’ll most likely exit the website and begin searching for another company or website to use instead.
You don’t want this to happen to you. Create a website design visitors will love by continuing to read below. Here’s everything you need to know about creating a well-designed website!
The visitors on your website should be able to find everything they need easily. Your navigation features should be simple as to not overwhelm the user. All navigation tools and features should also be clear and easy to find.
A navigation menu should list all the main items or categories a user might look for. It’s a good idea to keep the number of options limited to prevent overwhelming the user. Sticking to seven or fewer options is ideal.
Adding a search bar to your website will help users search for keywords related to what they’re looking for. This helps users when what they need isn’t listed on the navigation menu. Remember to use the hamburger menu method, which is the three lines users click on to reveal the menu.
This saves you space and prevents clutter.
As you design your website, you must keep mobile-friendly options in mind. Why is it so important for your website to function well on mobile devices? Think about your own internet browsing for a minute.
You’re on your way to grab some lunch and need to search for a plumber in your area. What do you do? You pull your cell phone out and start the search process.
You find a website for a local plumber but the website isn’t mobile-friendly. It’s displaying incorrectly, and you can’t use it properly. You exit out of it and look for a different site.
Don’t let your potential customers come across this same issue with your website. Your website design should look great and function well on a desktop, a laptop, a tablet, and a cell phone for the best user experience.
Search engine optimization (SEO) is what helps you reach the top of a search engine’s search results. When you complete your own internet searches, you most likely don’t scroll to the bottom of the search results or click on page two to find what you need. You’re going to click on the first or second result listed.
This is why your website should have awesome SEO. You want to be brought to the top of the search engine’s results. If your website takes too long to load, this is bad for SEO, so try to avoid adding large images that’ll slow it down.
You also want to use certain keywords or phrases related to your product or service that most people are searching for. Knowing SEO basics is a great way to get you started.
What are the most important aspects of your website or company that you want all visitors to take notice of? These items should catch the user’s eye. Make sure any buttons that are clickable show a user they can click them.
If you have any special offers or calls to action, then you want to highlight these as well. How can you help navigate users to click on certain things? Using white space is a great way to highlight your calls to action or clickable items.
Leaving white space around what you want to highlight will prevent the user from feeling overwhelmed by content. This also helps your clickable word or phrase stand out.
Any important headlines on your page should also catch the user’s eye. They shouldn’t question what the most important aspects of your company are.
Ideal Reading Comprehension
Reading comprehension is a must when you’re creating a user-friendly website. Leaving enough white space will help with reading comprehension. It makes your website less busy and easy on the eyes.
You should also steer clear of long sentences. Try to keep things short, simple, and to the point. The font you use is another crucial aspect of reading comprehension.
It’s fun to use creative fonts on your page, but how easily can your users read them? When choosing a font, be sure to choose something that’s clear and doesn’t cause strain on the eye. You can consider adding videos to your website that begin playing automatically to provide visitors with the information they need without having to read through the site.
As long as the videos load quickly and don’t slow the page down, they can be a great addition!
Track Website Success
If you don’t track user experience on your website, then how will you know if your website is successful or not? Using session replay is one way to track the user experience on your site. This technology allows you to watch users interacting with your website.
You can then collect web analytics data to help you make corrections and improve your website. Remember, you must stay flexible. There will always be new and better ways to provide the best user experience possible, and you’ll want to stay up to date.
A Well-Designed Website Starts Here
A well-designed website will help you bring in more traffic to your site and provide the best user experience. When you’re ready to start building a fantastic website, start here with this guide. Use the information listed above to help you create a fantastic website!
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