You’ve heard all the hype about SEO. You know it’s worked for other business, and you’re thinking about giving it a shot. But you’re hesitant- can SEO really be beneficial for a financial website?
The answer is a resounding yes. Virtually every kind of business can benefit from SEO.
Quite honestly, you are making a huge mistake if you aren’t implementing SEO tactics on your financial website. Every day you choose not to use SEO, you’re losing money and customers.
Let’s take a look at the benefits of SEO for your financial website.
Increased Traffic
When you implement SEO tactics, your site will start ranking higher and higher in the search engines.
And high rankings will get you a lot more than just bragging rights.
The number one spot on Google gets 33 percent of search traffic. And, 75 percent of users never bother to scroll past the first page.
Ranking on the first spot of Google is obviously the goal. But really, ranking anywhere on the first page can result in a huge boost in traffic to your site.
Low Cost
Organic listings, unlike other forms of advertising, are free.
Of course, you will need to invest some money and time into your SEO strategy.
However, once you’ve done this, you’ll see increased traffic to your site that doesn’t cost you a thing. You will never have to pay Google or another company a fee anytime someone clicks on your site link.
SEO drives traffic to your site all day long, in a cost-efficient manner, even when you’re not working.
Quality Visitors
When someone finds your site through a search engine, it isn’t by accident.
Someone was actually searching for a solution to a problem, and your financial website provided that solution.
This means you don’t have to push visitors with ads or other persuasion tactics. They are coming to your site already interested in your financial services.
For example, WireLend, a trusted company for installment loans, doesn’t use any pushy sales tactics on their home page.
Brand Credibility
People tend to have trust issues with brands.
Earning a customer’s trust is a hard-won battle, especially for those working in the financial sector. But, it’s a heck of a lot easier if you’ve got high Google rankings going for you.
Landing towards the top of a Google search tells people you’re a credible, trustworthy source of information. On the flip side, ranking further back in searches will make people skeptical of your financial business.
Measurable
You never have to wonder if your SEO is working.
SEO results are measurable. You can measure conversions, the sources of these conversions, the effectiveness of keywords, and your website rankings.
There are plenty of SEO tools out there to measure results. Or, you can hire an SEO company.
Long-term Results
It may take awhile for your financial website to start reaping the benefits of SEO.
It may even take up to a year to move up in rankings. But, just as it’s hard to move up in rankings, so too is it hard to move down.
Your hard earned results will not disappear overnight. The only way this would happen would be if there’s a big change in Google’s algorithm.
Benefits of SEO: Wrap Up
As you can see, the benefits of SEO for your financial website are pretty extensive.
If you have any questions about these benefits or about SEO in general, please drop a comment below.
