In today’s digital age, it is no surprise that the Internet and Internet searches are becoming extremely important in the healthcare industry.
A Google study showed that 77% of patients use Internet searches before booking an appointment. In fact, 41% of people said that the results of their search affect who they choose as a healthcare provider.
What does this tell us? It tells us that the Internet and Search Engine Optimization (SEO) is extremely important for medical practices and their business.
We are going to take you through some healthcare SEO tips that will help your practice in our current digital world.
Use a Website and Social Media
One of the more obvious, but crucial, tips is to maintain your practice’s website and social media pages. Keeping an active presence on these will definitely keep you relevant and increase your traffic and your visibility.
It’s also a good idea to keep up with the popular trends in healthcare technology. You should be optimized for both computer and mobile use. Another great tip is to set up online booking: by 2018, it’s estimated that 64% of patients will schedule their appointments online.
By consistently providing the technology and information people want and search for, you’ll increase your web traffic.
Create Quality, Unique Content
While posting frequently and maintaining your web pages is important, that doesn’t mean you should post just for the sake of posting.
Creating original, unique content will not only bring people looking for that content, but it will also help you stand out amongst other healthcare providers.
Well-done, original content will also create a great reputation for your website and your social media. People will return to your website once they know you create quality content.
Healthcare SEO Keyword Research
This tip goes along with creating quality content. You need to be smart and thoughtful when it comes to your content, as well as with your keyword research.
Definitely spend time researching what people are entering into their search engine so that you can utilize these keywords on your website, in blog posts, social media posts, etc. For example, if you find in your research that a lot of people are looking up “edrugsearch“, then you should utilize that as a keyword.
You should choose keywords that are popular with a decent amount of traffic, but also ones that are unique. Choosing unique keywords will allow you to stand out from other websites and searches.
Use All Types of Media
One important thing to remember is that websites and written blogs are not the only forms of media that you can optimize. You should pay attention to multiple verticals like videos, presentations, images, and infographics.
Each of these types of media can be great additions to your website and social media, and they each can be optimized in order to increase your traffic and visibility.
Don’t forget to share this media across each of your platforms! Our first tip mentions social media, so don’t forget to use it in combination with the other tips we’ve mentioned.
Online marketing and SEO have proved to be imperative in today’s healthcare and medical industries. With people using search engines to find medical information and doctors, it is important to maintain your practice’s online presence.
Keep these tips in mind as you move forward with your healthcare SEO strategy. Also keep in mind that without a working website, these tips won’t do you any good. If you need help with your website, feel free to contact us.