Are you determined to get your Ecommerce site noticed online but not sure where to start?
According to Forbes, black hat SEO tactics are often unintentional.
These underhanded practices will affect your rankings and can get your Ecommerce site penalized or blacklisted.
Don’t take risks. Follow our 3 easy SEO sales tips to help your Ecommerce site rise to the top of the Search Engine pile legitimately and keep you in business.
1. Use Long Tail Keywords
Are you trying to rank for the same keywords as hundreds of other sites? Your keywords should closely mimic the search behavior of your customers.
When you have an Ecommerce site with many products. Each product presents an opportunity to rank for a keyword.
For example, let’s look at a page optimised for the keyword ‘kratom capsules‘. A quick Google search for these keywords reveals that this Ecommerce store cannot compete with all the others selling the same product.
If you look at the bottom of the search page you will see a wide range of alternative searches that may perform better. ‘Kratom capsules Maeng da’ is an obvious one.
You can do the same kind of research for your own Ecommerce website or use a keyword finder such as SEOBook or Google AdWords to help you out.
Harness the power of local marketing to reduce your keyword competition.
2. Optimize Each Page for SEO Sales
An SEO Audit will point out where your Ecommerce website is failing to generate sales. SEMRush, Screaming Frog or SEOptimer are good ones to try out.
These crawl your website and highlight duplicate content, missing tags and other SEO misses that are keeping your website way down the page rankings.
These mistakes are easy enough to fix once you know where they are. But there’s more.
Every single page has to call out to your customers to generate sales.
Here’s how to do it-
Make sure your heading tags are unique and descriptive. Instead of ‘cocktail-dress’ try ‘floral-cocktail-dress-petite-sizes’.
Let your website be your salesman. Describe why your product is essential to the reader, and make use of those long tail keywords while you’re at it.
Configure your site with an SSL certificate.
Having that magical ‘s’ at the start of your page URL is a signal to Google and your customers that your site is legitimate.
Snippets are those bits of information that appear below search results in Google. Product rich snippets which include ratings and viewership statistics perform better in searches.
These can be set up in Google AdWords.
3. Calls to Action
Usher the consumer all the way to the ‘Pay’ button with clear calls to action.
This is another chance to slip in a few keywords. For example, instead of ‘Buy’ use ‘Buy Product Name’ in your call to action.
Be Prepared for the Flow of Traffic
No matter how brilliant your SEO sales marketing is, you won’t make a cent if your customers can’t complete their purchase.
Make sure your website is mobile-compatible and up and running at its best when they arrive. People don’t hang around for more than a few seconds waiting for pages to load.
Reliable Website monitoring goes a long way towards making sure your website remains a functioning, sales-friendly tool.