Running a business means always being on your toes. With the competition breathing fire on your back, the last thing you want is them ranking above you on SERPs.
For that reason, you need a powerful campaign that employs competitive marketing strategies to give your products the edge they need to sell. Your products should be able to attract more customers from the same pool your competitors are targeting.
In this post, we’ll discuss some of the strategies that you can start using now to grow your business.
Read on to learn more.
Embrace Local SEO
Local SEO is important if you want to target local customers that are searching for products or services that you’re offering.
Local competition is heating up, and your competitors are aiming for that top spot, too. Using your target keyword and location in your title and meta description is important. The Yoast SEO plugin makes it feasible for you to add these elements while checking your character count.
Claim your page on Google My Business and provide your customers with all the details about your business. This includes your location, address, and contacts.
Use Local Structured Data Markup
Improve your local rankings by using local structured data markup. You can simply add schema markup to your website to make it easy for search engine bots to retrieve information, such as address, products, and reviews.
Most sites are using basic markup, so you can make your business stand by fully implementing markup. You can employ Google’s Structured Data Testing Tool to ensure your markup is done correctly.
If you’re green in coding, Google’s Data Highlighter can help you to mark content using your mouse.
Blogging is also another great way of driving traffic to your site. Google is putting emphasis on the creation of quality content. So, take the time to write relevant blog posts that your audience can find useful and exciting.
For example, when writing on vape juice, focus on how it’s relevant to users’ health and the main ingredients. Ensure your post provides information on juice flavorings and their side effects. Use anchor texts, such as learn more here, to provide further reading to your readers.
Your posts can be news, how-tos, guides, or research. Each piece of content must be valuable to your targets and powerful enough to induce action. Also, ensure the post are easily accessible on your site. Blogging works effectively if it’s consistent.
Pay Per Click Advertising (PPC)
PPC is a great way for getting traffic to your site. Google and other search engines usually show these ads alongside the search results based on the relevancy of those ads. So, ads are subject to something known as Ad Auction, which is an automated process for selecting ads.
As such, you need to optimize your ads with the right keywords. The right terms will improve the chances of your ads showing on SERPs. Typically, the more your ads appear on SERPs, the higher traffic your site gets.
Leverage the Power of Call-to-Action
When potential customers are on your site, don’t just let them leave without taking action.
You want to invest time in creating powerful call-to-actions (CTAs) to prompt potential clients to request a call, register for a webinar or newsletter, or request a product demo. You CTA should direct your visitor to your landing pages, where they can leave an email to access research data or other valuable offers.
The action to clicking a CTA simply shows that one is a potential client. As such, you need to give them a reason to complete the final steps in your marketing funnel.
Deploy Your Competitive Marketing Strategies!
The aim of marketing is putting your business in the front of the pool that your competitors are targeting, too.
You need to be smart by deploying competitive marketing strategies if you want to enjoy the likelihood of boosting your sales or getting more clients. Don’t panic when your competitors launch their campaigns. Instead, get smart and employ techniques that will ensure the maximum results as possible.
Do you have any question on growing your website? Feel free to get in touch.