Your website can make or break your business.
Without a clear and efficient strategy for website management, your site could be left outdated and hard to navigate.
And that means fewer visitors and fewer potential customers.
Here we reveal some top tips to help you ensure that your website is consistently relevant and updated.
1. Keep It Simple
When it comes to updating your website there is a danger of making it bigger rather than better. This results in the main focus of your company becoming lost in a busy, overcrowded website.
Customers want websites which are easy to navigate, clean and simple. That means plenty of white space between images and clearly defined sections, as shown here on the EMI shielding paint page.
Choose a limited palette of colors and intersperse text with relevant images. Simplicity is especially important on your homepage as this receives the vast majority of your traffic.
Stripping back your homepage to the bare essentials will also make your ‘call to action’ more prominent, which in turn should increase leads and sales.
2. Interact with Your Site
It can be difficult to know how to update your website when you look at it from the company’s perspective.
Take a step back from your site and try to approach it as a new visitor. Is your site easy to navigate? Are some pages slow to load? Try to consider common questions your customers have and see how easy it is to find the answers on your site.
If it’s hard to be objective, there are services which monitor your website. You can even request alerts to update you about any errors or issues with your site.
And make a point of visiting websites in the same industry. Rather than copying, use them to inspire you with ideas to adapt your own site. Also, think about what you don’t like about their sites. Your site may be guilty of the same mistakes.
3. Add a Blog
A company blog is the perfect way to update your website, even if you start off with one blog post a month.
A regularly-updated blog adds value and quality to your site. As a result, this helps position your company as an authority in your industry, meaning improved search engine ranking and more traffic.
If you’re not sure what to write about, start with something simple such as a brief explanation or comparison of your leading products. For example, if you sell paint, write an article about matte and gloss paint, explaining which is more suitable for certain paint jobs.
Another good idea for inspiration is to talk to your customer support team. They’ll know what motivates customers to get in touch with your company. These are the people you want to target so write blogs with them in mind.
4. Regularly Check and Update Other Content
If your website already has a regularly updated blog then that’s great, but don’t forget about the rest of your site.
Review all of your main pages to check for outdated or inaccurate information. Perhaps your site has content devoted products you no longer sell, or your FAQs refer to your old return policy.
Your website management strategy should reflect any changes to your business, as these kinds of errors can lead to visitor confusion and customer support issues.
And if you have a testimonials section then make sure to keep this updated too. Even if the testimonials don’t include a date, it’s a good idea to keep things fresh so that visitors know you have a constant stream of satisfied customers.
Make Website Management a Regular Focus
Updating your website should be a regular and ongoing focus for your company, rather than an afterthought.
Keeping up with website management will ensure that your website consistently reflects the changes to your company and the industry as a whole. And, small, regular updates are much easier to implement than drastic changes every now and again.