Americans have a lot to gain from well-designed network optimization techniques. A large number of Americans are dealing with a slow internet connection. When things feel particularly slow on your website, it doesn’t just make visiting it less fun: it makes it less likely.
Website speed is a ranking factor used by Google. So a site that has not been optimized and suffers from heavy downtime can have trouble making a splash in the eyes of customers.
If you want to gain customers, you shouldn’t just expect the problems to fix themselves. Instead, you should follow these 5 network optimization strategies.
Wire Up Devices For Network Optimization
If you run your business from a home network, it can be tempting to constantly use Wi-Fi. But this is not a great idea. The truth is, wired networks are significantly faster than wireless ones.
In today’s world, it is important to recognize the potential threat slow home network speeds can have on your bottom line. A growing number of people work or run their business from home. Even those who do not can still find themselves at the mercy of their internet speeds.
A wired connection will not fix all of your business’s connectivity problems. Issues are likely to remain if you are using out of date hardware or using too many resources. However, it is a good first step for business owners trying to stay online without waiting for a needlessly slow signal to give them the information they need.
We don’t work simple 9-to-5 jobs in office settings anymore. If you want to take care of business from home, a wired connection can be a good start.
Have A New Router For Faster Wi-Fi
In spite of the importance of using a wired connection for network optimization, there are times when you need to go wireless. Maybe it’s for business reasons, such as testing mobile functions on your website. Maybe it’s for fun reasons, such as watching a movie on a Smart TV.
Either way, you should want to speed up your Wi-Fi speeds. One of the best ways to do it is by having a new and up-to-date router for your wireless connection.
There’s a reason that not a lot of people are running a business with an Apple II. To do anything, you need the right device. Unfortunately, there are far too many people using connectivity products that they got a long time ago.
A new router is the only way for any network optimization attempts to reach their full potential. Tye should be taken seriously, so get a new one and make sure your technology is up to date.
Have A Complex and Cryptic Signal Name For Security
Cybersecurity is one of the most important things for any business. Whether you’re running an online art store or a real estate website, you should make enhanced security a fundamental component of your network optimization strategy.
The name of your wireless signal can have a strong impact on the security of your network. If you rename your WiFi and people see the name is that of a business they know, they are more likely to see if they can get access to the network.
Best case scenario, this simply slows down your internet speeds. Worst case scenario, your data is compromised. Either way, you should be aware that having your WiFi “stolen” can put your business at a high risk.
Use a less predictable name, and keep your network hidden. In some cases, it can actually be better to stick with the automatically assigned name on your company’s router.
Also, make sure that you have a password that is difficult to hack. It may be easy for you to type “Password123” every time you want to get your business online, but this is an awful network optimization strategy.
Keep Network Drivers Up To Date
This advice is particularly important after you’ve updated the operating system on your computer. The fact is, it is possible for drivers to fail to engage with these updates.
If this happens to you, you need to make sure your company’s drivers are up-to-date. A strong network optimization strategy should involve regularly checking for driver updates.
If you fail to do this, you can waste money on IT professionals and new devices. If you’re having trouble getting online, or the internet is slow from a particular device, then this should be your first step.
There are a lot of great resources out there for business owners looking to make sure their drivers are updated. Depending on your operating system, you can find lists of all of the newest driver updates using websites such as Lifewire.
If you own an Apple computer and want to make sure your software is up to date, you should look at the downloads section of their website. Either way, the information is out there. It’s up to you to take advantage of it and make sure you’re using up-to-date technology for all of your business needs.
Know When Your Site Is Down
If you don’t know when your site is down, your customers certainly will. And this isn’t a problem that needs to be fixed “eventually.” Even 24 hours of customers failing to have access to your site can result in an exodus of your potential visitors to your competitors.
We make it easy for website owners to be aware of whether or not their site is down. Our service checks your website every two minutes for downtime and can notify you of this downtime via phone calls, text messages, or e-mail.
Don’t find out that your business is offline by failing to turn a profit. Instead, contact us and remain vigilant.