A vaping website is the core of the business. It’s how customers find the business, learn about the business and decide if they want more information or make a purchase.
What if people can’t find your business to begin with? Your business can suffer. Some studies have shown that 75% of searchers don’t go past the first page of search results. Out of those search results, the vast majority of clicks go to the first three search results.
How can you be sure your vaping website is ready for business? Read on for five tips to rank a website and increase the chances of increased business.
Ready for Local Search
If you have a retail location, it should be set up for local search. Up to 50% of local searches result in a store visit within 24 hours.
The top consideration in local search results is how close your location is to the person searching for a vaping website.
Creating content specific to your local market has a high impact on local search results. You can write about community events and local laws about vaping.
Another way to get your vaping website optimized for local searches is to set you your My Business Listing on Google. Think of it this way, if you don’t set up your Google My Business listing, how will Google know to put your business on a map search?
In addition to location, local content and Google My Business, the recommendations listed below will also help rank your business in local search results.
The Difference Between Vaping Juice and Link Juice
A vaping website owner is well aware of what vaping juice is. In the world of SEO, there’s link juice.
The first thing to understand about search engines is that they rely on users to make money. If a search engine sends users to bad or irrelevant websites, people won’t use that search engine. As a result, the search engine won’t make money.
It’s in the search engine’s interest to send traffic to websites it thinks are high quality and relevant. One way to determine that is through the number of links a website has.
That’s where link juice comes in. Link juice is the number and quality of links a website has. This applies to both internal and external links. If a vaping website has only a few internal and external links, the less influence search engines think the website has.
If a website as a lot of links, that’s a sign to search engines that the website has some value to readers.
Remember that all links aren’t created equal. It doesn’t mean that you should get any link that you can. That can do more harm than good. Links should be of high-quality and relevant. That sends a signal to search engines that
Writing a guest post for a popular vaping blog can send traffic to your website. It can also tell search engines that your website is relevant and rank your website higher in search results.
Keywords & Content for Your Vaping Website
To rank your website high in search engines, you have to get inside your customers head for a minute or two.
Ask yourself how they would search for your business online. Would they use 2 words such as vaping store or would they look for a specific product? Are they searching on their phone or at a computer?
How they search for you will help you determine what kind of content you should have on your website. It’s about meeting the needs of your potential customers.
You also have to strike a balance between having a search term that’s too broad and a keyword that’s too specific.
For example, if you have your vaping website’s main keyword as vaping, it’s so broad, that you’ll get lost. However, if you focus keywords on vaping pros and cons or vaping products, you’ll have a better chance to rank because it’s more specific. You can also choose keywords around specific products that you carry.
Once you have your keywords, you can then create content around them. For example, if you have a keyword for vaping pros and cons, you can write an article called “The Definitive List of Vaping Pros and Cons.”
That’s a simplified content strategy that can start to generate results for the website.
Have a Solid Social Media Strategy
A good social media strategy can improve your website’s presence in search engines. Marketing experts do debate whether or not social media matters in your website’s search rankings on Google.
Even if there’s zero impact on search rankings, there are three very good reasons why you need a good social media strategy.
- Social Media profiles appear in search results. If someone were to search for your company, they’ll come across your website. They’ll also see that you have social media profiles, extending the credibility of your company.
- The major social media sites have their own search engines. YouTube even ranks higher than Bing as the second most used search engine.
- Google may not take social media into account, but Bing does. Yes, Google gets a vast majority of searches, but Bing is second and shouldn’t be written off.
Just like writing any kind of content, whatever you put out there must be of value to readers. Otherwise, you will be ignored.
Site Speed and Uptime in SEO
Finally, your site’s speed and uptime are considered in rankings. Search engines rank for websites that provide a good user experience.
If your vaping website takes too long to load or is down, users will look elsewhere for what they need.
Click here for an excellent example of site speed.
It makes sense to invest in service that monitors that for you so you can focus on your business.
Stay up to Date on Latest Changes
Google changes its algorithm about 600 times every year. That’s a lot of tweaks that can have a major impact on your business.
It helps to have a team of experts to save time so you don’t have to figure everything out on your own.
Our services will help you ensure your website is up and we’ll let you know when it’s not. Contact us today for a demo.