Do you have an insurance website that’s not getting the traffic you need to succeed? If so, it’s possible you’re in dire need of a website update. 75% of people judge the credibility of a business based on its website design, so if you want to be successful you need a truly great website.
Not sure how you can improve your insurance website to get more traffic? Here are 5 website improvements you can make to boost traffic.
5 Website Updates for Your Insurance Company’s Website
If your insurance website isn’t clear and credible, people are unlikely to purchase your services or look deeper into your business. By following these 5 website design tips, you can make website updates that will drive potential customers to your site.
1. Make Your Website Easy to Navigate
If your website is confusing or difficult to use, customers will abandon it. You should make it easy for people to find what they’re looking for on your website with little difficulty. Use effective headers, bulleted lists, and a visually appealing layout.
You need to make it easy for customers to find the information they’re looking for like the cost of Medicare supplemental insurance plans. If your website is easy to navigate, has a good layout and is easy to use, potential customers will stay on it for longer, and be more likely to buy from you.
2. Make Your Website Fully Responsive & Mobile Friendly
More and more people are using their smartphones and tablets for their Internet activities, which means they’re also using their phones to research things like insurance.
As a result, you should invest in responsive web design so your website experience is consistent across all devices. If your website is difficult to use on a mobile device, odds are the customer will go to a competitor’s site instead.
3. Make Your Website Load as Fast as Possible
The longer it takes for your web pages to load, the more likely it is that customers will leave. Long loading times also reduce your rankings in search engines, which means your insurance website will be harder to find. You should count how long it takes for your website to load and then look into ways to improve your response time.
4. Make it Easy to Access Important Documents and Contact Information
Insurance companies work with a lot of important information, so it’s essential to make documents like insurance cards and proof of insurance easy to access. You also need to make it easy for customers to contact you in case they have questions or want a quote. This means having your contact information in the header and footer of your website, so they always know how they can get in touch with you.
5. Make it Easy to Access Quotes Online
Potential customers don’t just want the ability to access insurance quotes, they expect it. To effectively compete with other companies, you need to include things like a quote calculator in your website design. You should also have a tool that lets users input key information so they don’t have to go through pages of unnecessary questions.
By doing this, you can prevent potential customers from leaving your website to get a quote from one of your competitors.
In today’s digital world, your website is your most effective sales and marketing tool. By investing in these 5 improvements, you can drive traffic to your site, increase brand recognition, and gain more customers.
Are you an insurance company looking to make updates to your website? Have any other tips we missed? Let us know in the comments!