Did you know that website optimization is one of the best ways to increase leads?
In the event that you aren’t sure about the results of your marketing efforts, perform a site analysis. Simply put, check your business site for a few key items that could improve its functionality.
In turn, users will be more likely to make a purchase on the site. They will also spend more time reading your content.
However, the extra time spent is only beneficial as long as the user is not confused by any aspect of the webpage. This will backfire and users will leave empty-handed, off to pursue easily navigated options.
To avoid these issues, learn to perform your own site analysis:
1. Use Analytics Software
Analytics software is one of the best tools for managing your online business. These programs allow you to track web traffic and other important details about the users that discover your site.
Google Analytics is one option, and it’s actually completely free. There are also tons of resources out there on how to use it.
2. Blog Presence
Content marketing is the marketing of the future. On top of that, it’s cheaper than the traditional route.
The premise is simple. Write about topics related to your business. This works because it brings Internet users to your site and keeps them there.
Blogging success also depends on SEO keywords. These should be part of the writing experience as they boost your search engine rankings.
3. On-Page Optimization
This step also relates back to SEO and content, but more specifically. High-quality content in the form of blogs and information is a must. However, there are a few other changes that can make your website more successful.
Therefore, look at your H1 and H2 heading tags, permalinks, and internal links. Use image alt tags to optimize your pictures for the search engines.
4. Lead Capture Form
The primary function of a website is to capture leads, so it should be a no-brainer that your website has a lead capture form.
The best way to implement this is asking visitors for their contact information rather than their email address.
Since most people are hesitant to provide this data, give them a reason to do it. Consider offering freebies, such as an eBook, to those who fill out your form.
5. Effective Business Communication
Communication is the key to a successful business. A clear contact page should allow visitors to easily request more information.
Include a strong call-to-action and a user-friendly contact form.
Consider using other communication tools besides email. The text messaging service developed by this company is a viable option.
The Best beyond Site Analysis
Site analysis is extremely important and valuable for your business. However, none of this helps if your site is down.
At Site Up Time, we specialize in monitoring your site for any potential issues with the server.
Site issues can negatively impact SEO-rankings and traffic even for the shortest bit of time. Thus, it’s well worth the investment in this service.
Check out our packages today to learn more about tracking your businesses website effectively!
