Guide: Optimizing Your Health Industry Website

Website Tips and Tricks

health industry

If you’re wondering how to optimize your health industry website, then you’re in the right place.

Throughout this blog, we’ll provide you a comprehensive guide on things to consider when optimizing a healthcare website.

Approximately, 93 million Americans, have looked up health-related topics online at least once in their lives.

Evidently, this statistic hammers home why you need to make optimizing your website a priority if you’re working within the health industry.

So, without further ado let’s get started.

Why You Need to Take This Guide Seriously

Everything you publish on your website (if done correctly) could be a source of valuable information for those who visit your site.

Therefore, you could easily leverage your content and transform it into an essential business tool.

So, what are you waiting for- there’s money to be made here?!

However, with that being said, the health industry is a complicated one, because it’s essential you keep your patient’s data secure.

There’s no room for errors, so you’ll need to hire a web designer who really knows what they’re doing.

If you want to see an example of a health industry website who’s getting everything right, check out tms Beverly Hills — their site is fabulous!

Features You Should Include on Your Site If You’re in the Health Industry

Here are a few things you might want to consider putting on your website.

1. Medical Catalogues

If your website associated with a specific health care provider, then you should have a catalog listing all the services and products you offer.

You should also publish information detailing your location, working hours, and a write up about your staff.

Your catalog should have a clean and straightforward design. You’ll find this helps visitors locate the medical information they need, quickly.

We also recommend inserting a search box at the top of the catalog and making it big enough, so it’s evident to anyone who visits the page.

You may also want to give your visitors the option to perform an advanced search, especially if you offer lots of options.

Plus, you should include a main navigation bar at the top of your website, and be sure to utilize call-to-action buttons.

Make sure these buttons are placed above the fold as this increases the likelihood of the visitor performing the desired action.

Chances are your website will be promoting services, so you’ll want to make sure your call to action buttons are on every page, especially your homepage.

You could be trying to promote several different actions across separate pages. For example:

  • Find a doctor
  • Request an appointment
  • Get medical advice

You get the idea…

You may also want to include a looping video on your homepage. This is an excellent way of introducing your institution to new visitors.

Use this an opportunity to show them what it’s really like inside your establishment. Photos of staff and patients work well too!

Last but not least, you must publish your contact details.

Primarily, your contact number, and email address. Insert both of these into the header and footer of your website so visitors can access this information easily.

2. Reviews

If you have reviews from satisfied patients, put them on your site. This is an excellent way of building credibility

You could even consider inserting a place where people can leave reviews of your service (this will save you having to post each review on your website manually)

3. Blogging

If you’re a medical practitioner or someone who works in the health industry, then we recommend setting up a blog as part of your website.

This is a fabulous way of establishing yourself as an authority within your niche. People like to know you know your stuff, and a blog is an excellent way of demonstrating your knowledge.

Make sure you make your professional goals known, you need to make sure you put an onus on creating a good first impression with potential patients.

At the bottom of each of your blog posts, you should always insert a call to action button, where readers can request an appointment with you, contact you, or order a book you’ve written on the subject, etc.

Try to include a picture of you at the top of your blog; this is also a great way of building trust with your readers.

4. Online Consultation Platforms

So many working professionals don’t have time to come into a doctors surgery during working hours.

Therefore, online consultations have become massively popular. This is an excellent way for patients to receive detailed medical advice from a professional, without having to take time off of work- win-win!

You could perhaps organize your website so the patient types in their symptoms or, the condition they’re suffering from.

Consequently, this would generate a list of medical professionals qualified to handle their problem. From there, the patient can then choose whether to book a consultation.

Here Are a Few Other Things to Consider

You may also want to consider implementing the following advice:

Make Your Site Mobile Friendly

More and more people surf the web using mobile devices. So we recommend opting for a responsive website design or creating a separate mobile version of your site.

You want to make your site as mobile friendly as possible.

Consider Custom Website Design

Custom website design is always preferable in comparison to predesigned website templates.

Mainly because developers can then build a site that’s unique to your brand, and your needs.

Be Contactable

Always include your contact information as well as links to all your social media handles, on every page.

You want to seem approachable, and this is a super easy way of achieving this.

Would You like Some More Information?

If you’d like some more information on this topic, then we recommend exploring our SEO tools. Over there you’ll find everything from keyword ranking tools, to keyword density checkers.

Alternatively, please feel free to check out our most recent SEO articles. These will also help you optimize your site. Enjoy!