Every business, no matter how large or small, needs a website in order to compete in today’s marketplace. Without a website, a business is practically invisible.
Customers use websites for way more than just easy navigation to information, they use it for research. In fact, over 80 percent of your customers are likely going to research your business before contacting you.
That’s why it’s important that your flight school website features everything a customer is looking for.
Strap in and prepare for takeoff, here are the five most important pages your flight school site needs to include.
1. About Us
Keep in mind that most people are browsing your website to get more information on your business. They’re looking to learn more about who you are and what you offer.
Therefore, the About Us page should be one of the first pages listed on your menu.
You don’t need to come up with anything too complicated. A simple biography and summary of yourself and your flight school should more than suffice.
Just make sure it includes the following information:
- Who are you?
- Are you FAA certified?
- How long have you been in business?
- What exactly do you offer, and where?
Think of this page as your elevator pitch. The About Us page is your chance to (lightly) brag about yourself and tell students why you’re the best school around.
2. Frequently Asked Questions (FAQ)
Including a FAQ page is a great idea for both administrators and students.
Administrators won’t have to answer the same question a dozen times per day, and students can get instantaneous answers to their questions.
Sit down with your staff and come up with a list of the most commonly asked questions.
Some examples may include:
“I’m interested in learning FAA regulated rules. Can your school teach me flying under instrument flight rules?”
“What specific flight skills can I expect to learn at your flight academy?”
Adding a blog to your website is a great idea for two reasons.
First, it boosts your SEO score significantly. You’ll have an increased likelihood of landing on the front page of Google and therefore generate more views.
But it also allows users to get more familiar with your school and its instructors. Posting regular blog entries can establish your site as a point of authority and strengthens your credibility.
The words of your former students and industry professionals will always mean more than your own words. It’s nothing personal, people are simply skeptical of what they read online.
Therefore, adding a testimonial page to your flight school site is a smart way to convince would-be pilots to sign up for your course.
Generate reviews from past students and let them do the talking for you.
5. Flight School Contact Info
The other four pages are likely going to blow students away, so make sure you have a page dedicated to contact information.
Include your full business address, hours of operation, a phone number and email address, and a photo of the school itself.
Improve Your Site With These Five Pages
Like flying an aircraft, web design requires careful consideration and planning. By implementing these five pages into your site, you’ll have everything you need to get new students into your class.
Now that you have a great website, don’t forget to keep it online. Sign up for one of our three great plans to keep your website safe, secure, and online at all times.