Whether your website has just gone live, you’ve recently re-branded your company, or if you’re just looking for a way to optimize your current content, we know that you’re always on the hunt for new digital marketing tips.
However, we also know that it’s impossible to keep pace with the insanely fast-moving world of SEO.
So, what’s the solution?
Find the advertising tips that have the longest staying power, and that will have the biggest impact on your overall search engine rankings.
Which tweaks and larger changes do you need to make to your content if you want to make it to page one of Google?
Keep on reading this post when you’re ready to find out.
1. Make Site Navigation Intuitive
You can write the most engaging content in the world, dream up the best products, and optimize your internal pages with all the right keywords.
But if the navigation of your website isn’t intuitive, and if your overall site design isn’t responsive?
You’ll never see the benefits of your hard work.
This means you need to ensure your website is optimized for mobile, that drop-down menu options are clearly organized, and that your site contains chatbots to help visitors find what they’re looking for.
Include a search bar at the top of each internal page, along with your contact information. Especially if you want to rank higher in local search engine results (and get more people to come into your store) also include a Google Map to your location on the homepage.
2. If You’re not Blogging, You’re Already Behind
We’ve heard every excuse in the book.
“I don’t have time to blog.” “I’m terrible at writing.” “I just don’t think blogging does anything for my website rankings.”
The truth is that starting a blog is one of the best digital marketing tips anyone could ever give you.
First of all, you’ll have more indexed pages — AKA, more chances to outrank your competitors.
You’ll also strengthen your overall brand authority, and make your mark on your industry. That’s an essential — and insanely easy — way to increase consumer trust.
Of course, you’ll have more spaces to integrate your keywords naturally. You’ll also tell search engines that you update your website more often than most. You’ll have more things to share on social media, to engage with your readers and followers about.
Above all, if you’re not blogging, then you just won’t rise in the search engine rankings.
Because brands that blog get nearly 100% more traffic than those that don’t.
3. Get Involved With Business Directories
Not all digital marketing and advertising strategies need to take place on your website directly.
In fact, some of the most effective ways to generate buzz about your brand and outrank your competitors happen on third-party sites.
These are directories like Yelp, Google My Business, and even Foursquare.
Check out this awesome list of the free online directories that you absolutely must claim your listing on.
Make sure that you also make consumer reviews a large part of your listing. This will help you to make a better impression on your local market and will help you to promote a sense of transparency between yourself and your customers.
4. Voice Search is the Next Big Thing
You might be surprised to learn just how many digital marketing ads of today are influenced by the sudden rise of voice search.
But with about 20% of mobile searches done through programs like Siri or Amazon’s Alexa, voice search is here to stay.
To optimize your marketing strategy for voice search, think about answering the “who, what, where,” and “when” as it relates to your content.
You should also make it a point to include longer keyword phrases than you normally would with written keywords. After all, your goal here is to try to mimic the way people actually speak — not the short ways that they type phrases into search engines.
5. Video Content Still Matters
Finally, much of digital marketing and advertising in today’s world takes place within video content.
But the good news?
You don’t have to be the next James Cameron to create videos that pack a punch.
Instead, focus on the SEO side of video content creation.
This means things like including your keywords in your video description, titles, and even your closed captioning. It means keeping your video content under two minutes in length — to match with the attention spans of today.
It also means that you need to take the time to properly categorize your video content. The more specific that you’re able to be in this classification, the better results you’ll get.
For example, instead of just classifying your video under “shopping?”
We suggest that you try something like “designer handbags” or even “luxury goods.”
Hire a Professional to Implement These Digital Marketing Tips
From making sure you create epic blog posts to optimizing your content for the rise of voice search, we’re sure that you’re ready to put these digital marketing tips into practice.
The only thing in your way?
The number of hours in the day.
If you want your website to succeed, but you can’t handle your SEO strategy on your own, we suggest that you work with a digital marketing firm that can make it happen for you.
To learn more about the most important digital advertising tips to focus on, and how to find the right SEO firm for you, keep checking back with our website.