“Oh, look. Another boring and unattractive website that doesn’t seem to be worth the time it takes to scroll.”
That’s what people may be thinking when they see your page.
If you haven’t bothered to update your website, you can be sure that you’ve turned off a lot of potential customers. In other words, you’re legitimately hurting your own business.
Thankfully, there’s still time to fix this mistake. You can still make the changes to your website and start bringing in some buyers. but first, it may help you to know why are software updates so important.
Why Are Software Updates so Important? The Secrets Revealed
Before you decide to carry out website updates, you need to know why they’re so necessary in the first place. Keep on reading and you’ll be sure to find out the answer.
You Keep Your Content Fresh
Fresh clothes, fresh linen, fresh content – that all sounds great.
The needs of the people keep changing at hyper speeds, and if you aren’t constantly keeping up with them, you will be left behind.
By constantly keeping your content fresh you make sure you’re keeping up with the times and are staying current.
Think about it. If you happened to find a news site that still had an event from 3 years ago posted at the top of their page, would you still trust them?
We didn’t think so.
Updating your page simply makes sense to increase your reliability to the customer.
On another note, keeping your content fresh also helps to increase your domain authority. Simply put, this is how much of an authority your website is on a particular subject.
For example, if you specialize in selling bean bag chairs, your site should reflect just how much you really know about your product. If you only have a few dusty articles and low SEO content, you can be confident that your domain authority is at rock bottom.
Keep your site up to date by adding fresh content, so that your customers can not only know you sell a product they’re looking for, but they also can tell you know a lot about what they need.
All of this builds up trust in your potential buyers, which puts you one step closer to getting some sales.
You Can Appear on All Platforms
More people than ever are surfing the web by scrolling on their mobile devices, and every year that goes by, fewer people do their searching on desktops.
In other words, if your site is still only geared towards a desktop-centered audience, you will have a very small audience.
Sticking to such a small pool of people is bound to put your website in the dark. What’s the point in having a page that people can’t see?
Keep updated by modifying your site to fit additional platforms, such as the laptop, the tablet, and the smartphone.
“Isn’t that a lot of work?” you might be thinking. In reality, the work you need to invest in being available across all platforms is minuscule compared to the results you get from doing that.
Most domains offer the ability to be user-friendly across all platforms anyway, so it’s merely a matter of adding a few extra bucks to have it sync across all devices.
By fitting yourself around people’s viewing experience, you are guaranteed to have a rise in the number of potential customers you receive – and no one would complain about that.
You’re Better Protected
As technology advances, so do the people with the power to hack your site. Each second that passes is a second that you could be next on the website hit list.
Updating your site gives you a much better chance against all of this.
Each year, security measures in both hardware and software continue to update, making the web safer for all involved. But they can’t do that if you refuse to update to the latest security measures.
Here’s how it breaks down: an older webpage means older coding. Your security measures are only as strong as your last update, and if that was 3 years ago, you’re 3 years behind every potential hacker (or virus) out there.
Depending on the type of security you use and the level of security you get, you may have to pay a little extra for the protection.
That being said, what matters more – paying extra cash, or risking the well-being of your entire online presence?
We didn’t think the answer would be too hard.
You Keep Your Keywords Updated
This is so important that it should have been listed first.
Think about this: if you go into the battle with a rusty knife while everyone else is equipped with tanks and rifles, how long do you think you’ll last?
This is exactly how it looks like when you use outdated keywords and SEO strategies on your site compared to the competition.
Keywords are everything when it comes to building your company image. They’re your weapons when you fight to gain top seat against your competitors, and they’re crucial for overall company success.
Keywords are constantly being updated, whether you’re there or not. Being behind automatically means being the loser – and your business can’t afford that.
Keep checking for both organic keywords and local keywords to stay up to date with all of your competitors, and make sure your SEO game is at its sharpest.
At the end of the day, website updating isn’t just the best way to go; it’s the only way. Keep things updated so that you’ll continue to get the customers and stay on top.
When It Comes to Your Site, We’ve Got You Covered
Now that we’ve answered your question of why are software updates so important, you need to know the place to go to get the best for your website. Luckily, you don’t have to look any further.
Here at SiteUptime, we make sure to give only the best to our clients – and nothing less. Check out our site to learn more about our special website features, as well as the latest tips, tricks and more to get your webpage to optimal use.
Not exactly sure what to look for or where to start? Why not have a look at our industry blog and see what you find? We’re certain that it’ll get you on the right track to shaping up your business.
Well, what are you waiting for? Come check us out. We look forward to having you here.