You know that a real estate website is crucial to your business, but you have no idea where to begin.
Luckily, real estate website development isn’t as complicated as you may think. You don’t need to be a professional developer to produce a quality site. You just need to know the right tips and tricks for creating a professional looking site that will attract the right clients.
Keep reading to learn the 5 key tips for real estate website development.
1. Lead With Lifestyle
Of course, potential buyers are looking for properties that are well-maintained.
But remember, your buyers aren’t just shopping for a house. They’re shopping for their future home! And more than anything, potential buyers are looking for a home that will enhance their lifestyle.
Static, generic pictures of houses won’t do. Instead, you need to look for ways to showcase how a new home will complement the buyer’s lifestyle.
For example, let’s say you specialize in selling beachfront properties. You know that a tranquil lifestyle and proximity to the ocean are the motivating factors behind buyers’ purchases.
In order to attract the right buyer, you could include pictures of families strolling on the beach, enjoying time together on their sunny front porch, or storing their surfboards in the garage. Images that showcase lifestyle enhancement opportunities will help your potential buyers establish an immediate connection with the property.
Keller Williams Realtors execute this strategy flawlessly. They sell homes in Florida and you’ll notice that most of their images contain palm trees, sunshine, and water.
2. Optimize for Mobile
Optimizing for mobile is perhaps the most important thing you can do for your real estate site.
Nearly 60 percent of searches now take place on mobile devices. Google is fully on board with the mobile fever, and they’re not afraid to punish sites that aren’t mobile-friendly.
If you aren’t optimized for mobile, your site could take a serious hit on the search rankings. Plus, a site that isn’t optimized is extremely frustrating to navigate. This could mean losing out on hundreds of potential clients.
However, don’t go the cheap route and create a mobile-only site. Instead, create a responsive website design that will instantly adapt to whatever device your consumer uses to view it.
3. Include Video
Home listings that include video get four times more inquiries than those without video.
Videos will help build trust and strengthen relationships with potential clients. Plus, video helps you establish yourself as a local expert.
In addition to videos that showcase homes, you can create videos that review schools in your area, tour your local neighborhood, or preview local restaurants and attractions.
4. Create a Blog
A blog that is frequently updated and contains high-quality content is one of the best ways to increase traffic to your real estate site and boost it in the search rankings.
Plus, the blog topics for realtors are endless. You can elaborate on the topics you discuss in your videos, you can create do’s and don’ts articles for potential home buyers, or you could write about real estate market trends.
5. Visitor Registration
Getting potential clients to come to your site is only half the battle. You also want to make sure they come back!
In order to do this, you should include an option for clients to register for updates on certain properties or alerts on new listings.
Real Estate Website Development: Wrap Up
Hopefully, these tips for real estate website development help give you better direction!
Drop us a comment below if you have any questions about developing your real estate site.