Getting traffic to your pet shop website is crucial.
However, if that traffic doesn’t convert to sales, it’s pretty much useless.
If you’re not seeing the conversions you want, don’t get frustrated. Instead, take action. It’s time to optimize your site design in a way that will turn casual shoppers into consistent, dedicated buyers.
But how exactly can you do this?
Read our guide to find out how to create conversions on your pet shop website.
Put Yourself in the Customer’s Shoes
Before you make any major changes to your site, you first need to step back and look at your site from the eyes of a customer.
Ask yourself, “Can a customer tell what pet products or services I sell within three seconds?” Also ask, “Would a shopper trust making a purchase on this site?”
If you answer no to both or either of these questions, it’s time you give your site a tune-up.
When someone visits your site, it should be obvious that you sell pet products. Focus on creating a clean, professional design with high-quality images and even videos.
Cluttered designs distract shoppers. Plus, they make you seem desperate to sell your products. Instead, focus on creating an intuitive design.
Add a Guarantee
Making an online purchase can be a risky decision.
Many customers need to see and touch a product up close in order to feel confident about their decision.
This isn’t an option for online stores. But, what you can do is offer a money-back guarantee. Plus, the increased sales will typically make up for any loss in returns.
Ask For as Little Information As Possible
Being able to connect with customers via email is a great way to keep them coming back.
But no one wants to fill out a lengthy email form. Make sure yours is short, sweet, and painless.
Recommend Related Products
Most pet owners revel in buying goodies for their pets.
You can take advantage of this by recommending similar products once one is added to their shopping cart. For example, if a customer adds dog food to their shopping cart, you might want to recommend dog dental treats to go with it.
Make it Easy To Convert
Users only need one small excuse to bail on an online purchase.
A buggy site, a slow loading checkout page, or a lengthy web form are all reasons for customers to jump ship. Your customers should be able to make a purchase in a matter of minutes.
Use Testimonials
When searching for the perfect pet product, a lot of people won’t even bother to read the description. Instead, they’ll skip right to the testimonials.
Many people trust what a stranger has to say about a product way more than they trust what a company has to say about it.
Use this to your advantage and showcase the best testimonials about your pet products and services.
Pet Shop Website: Wrap Up
By following these tips, you should start seeing better conversion rates on your pet website.
But keep in mind, running your website is a 24/7 job. You should always be the first to know if your site has any glitches. If you are looking for help with this, please contact us today to discuss how we can help ensure your site is always at its best.
