Did you know the wellness industry is worth almost 3 times as much as the pharmaceutical industry?
It’s also growing very quickly. In fact, the size of the worldwide wellness industry increased 10% between 2013 and 2015.
But the rapid growth of the industry has lead to high levels of competition. As a result, it’s getting harder and harder to compete for top spots on SERPs.
Let’s take a quick look at 5 SEO tips you can use to attract more high-quality leads to your wellness site!
1. Improve Your Loading Speed
With the growth of mobile users, page loading speed is more important than ever. More than 50% of mobile users exit a site if it loads longer than 3 seconds.
Thankfully, there are a few steps you can take to speed up your wellness site.
First, you need to optimize every image on your website. You can accomplish this in three ways:
- Crop out unnecessary parts
- Reduce the resolution
- Compress the image
Next, check your hosting. If you’re on a shared hosting plan, consider upgrading to a cloud VPS plan.
Finally, curtail the external scripts on your site. Also, if you use WordPress, only include necessary plugins.
2. Conduct Keyword Research
Producing content without keyword research is short-sighted.
Use keyword research tools such as Google AdWords to find low-competition keywords related to your business. These are easier to rank for, which means they attract more users to your site.
Next, make a long list of keywords that are low competition but also have a high number of searches per month. Once you have your list, use it to come up with blog topics.
3. Use Your Keywords Properly
Having the right keywords is not enough. You also need to know how to utilize them properly.
If you want to rank for the long-tail keyword massage girls Dubai, for example, you can’t litter your content with it. This will actually hurt your search engine ranking.
Instead, start off by including your keyword in the title. Next, place it in one of your sub headers as well.
Of course, you still need to sprinkle it into your writing. However, don’t go overboard, and make sure it blends in seamlessly. Don’t forget to change your image names to include the keyword, too.
4. Make Use of Internal Links
One of the easiest ways to improve SEO is to sprinkle internal links into your content.
Internal links help lower your bounce rate by directing visitors to other pages of your wellness site. A high bounce rate signals a low-quality site since visitors leave after only looking at one page.
However, be careful with your anchor text. High-quality anchor texts are both succinct and relevant to the pages they link to.
5. Optimize Your Meta Descriptions
A meta description is a short paragraph found under page titles on SERPs. It serves as a brief description for the web page.
You want to keep your meta descriptions between 150 and 160 characters. Otherwise, you may end up cutting them off mid-sentence.
However, provide a detailed value proposition in the meta description. Also, include a CTA if possible.
Always avoid using the same meta description for multiple pages. Google isn’t very fond of duplicate content.
Get the Most Out of Your Wellness Site
The strategies outlined above will help improve your ranking on Google.
Remember to put your keywords in the right places. Also, cut out unnecessary webpage components to improve page load time.
However, none of these changes pay off unless potential customers can reach your site. Contact us to find out how we can help prevent you from losing leads and customers.