Business has been good, but you’re always looking for another way to expand your customer base and build long-term relationships. It can be difficult to effectively market as a small business when your competition is big corporations with big budgets.
A great way to increase traffic, especially online traffic to your website, is to start a blog for your business. Maintaining a blog may sound like a lot of work, but it can elevate your business and help you relate to potential customers.
If this sounds like the right move for your business, keep reading to learn how to start a successful blog.
Why Start a Blog
The benefits of starting a blog for your business are virtually neverending if you’re willing to put in the work.
Attracting viewers through blog content increases general awareness of your company and invites people to learn more.
It’s also a perfect opportunity to share any professional knowledge you have about your industry. You can offer advice, explain terms, or breakdown complicated processes so that your readers feel like they’re getting the inside scoop.
Through sharing your expertise, you can focus on your business’ lesser-known services or products and draw attention to them with SEO (search engine optimization) tactics.
Before you jump into writing blog posts, consider what kind of action you want to result from attracting readers to your content. Do you want them to purchase something on your site or just before more aware of your business?
Or are you drawing attention to a partnership with another business? Maybe you’re looking to generate additional income off of your blog’s viewership.
It’s important to consider what kind of results you want from your blog because it will affect how you build it.
How to Start a Successful Blog
There are a few steps you’ll need to take before learning how to make a successful blog.
If your blog is going to be a separate page from your business website, you’ll want to pick a host site and register your domain so you can claim ownership over that site name.
Many host sites have preset themes you can choose from. Then there are customizable options within the themes, or you can build your company blog page from a blank slate. From there, it’s time to jump into the blogging world.
Plan it Out
A common falter of new bloggers comes down to a lack of planning. Creating blog content can be time-consuming and tedious, and it’s not something you can do at the last minute.
If you try to write a successful blog on the morning of a promotion for one of your products, you’ve acted too late.
This lack of planning means you won’t draw the additional traffic to your business promotion and your blog post will have essentially been a waste of time.
The key here is to plan your blog content as you would all your other marketing strategies. Align your blogs with associated marketing campaigns or current news in your industry.
Make sure that new blogs are being posted regularly. Frequency is important to keep readers clicking on your content and coming back for it. If you can budget for it, outsourcing writers is a great solution to create lots of content on a regular schedule.
Further, you’ll want to have your target audience nailed down so your blog content can be catered directly to them. Writing vague blogs to try to reach as wide of an audience as possible will likely make your blog fall flat before it even gets off the ground.
The intention of the content, as well as the connections the viewers are able to make from it, determine the success of the blog.
Speaking of making connections, another consideration on how to blog for your business includes bringing relevant value.
Consider the kind of expertise you can offer that relates to your business’ goals in solving a problem for its customers. Your blog should reflect these sentiments.
No matter who you are or what business you’re in, there is a unique angle and perspective to be shared. You wouldn’t have started your own business if you thought someone else was already doing it better.
Share the journey that led you to create your business. What niche need were you trying to fill?
New and existing customers love to hear the backstories of small businesses. Your struggle and passion are relatable, and your customers will be eager to try you out based on the stories you tell.
Respond and Interact
Another way to relate to customers and build lasting relationships with them is in the comments section. Now, you might be wary of participating in the comments with readers, but it’s critical for multiple reasons.
When people enjoy your content, they’ll rate it well or recommend it to others. This will increase traffic to your blog and your site.
Plus, if readers have questions about your business or about something you mentioned in a post, the easiest place to ask it is in the comments. It’s unlikely that people will navigate to find your email to ask a simple question.
By monitoring the comments on your blog posts, you have a unique opportunity to interact with your potential and current customers. Plus, it can be a great place to find suggestions, frequently asked questions, and authentic reviews.
A Blog for Your Business
Now that you know how to start a successful blog, you can start planning out and writing new content. Soon, your readers will be clicking through to your site and expanding the customer base of your business.
If you’re on the lookout for other suggestions to boost your marketing strategies, discover more ways to find success on our page.