Looking to boost your business online? We’ve got two words for you:
It’s an often overlooked but vital component of online success. It can elevate your website from zero to hero, and if you can’t tell, we’re big fans. Read on to find out why.
What Is Multimedia Content?
Multimedia content is comparable to traditional marketing techniques in a sense. Remember the pamphlets and flyers? Multimedia content is the new age equivalent.
The principles are the same, that visually or aesthetically pleasing content is king. But because different types of content will appeal to different segments of your audience, multimedia content attempts to cater to them all.
Multimedia content isn’t limited to a certain industry or business category. It can help any business elevate their marketing efforts to the next level.
The key with multimedia content is to have seamless content that fits together well, telling the same consistent brand story. Multimedia content can help improve the user experience, which in turn can improve things like bounce rates, user duration, and more.
Let’s delve into the best ways to use multimedia content for businesses.
Starting with the most common form of multimedia, images. It seems obvious, but so many businesses lack images in their online presence. Images help break the text up and give users a visual representation of your offering.
They also help add color and interest to your pages, instead of a wall of text. Every page on your website should have high-quality images (ideally, consistent in branding).
Stepping it up a notch. Videos are another great way to engage your audience. A huge amount of people are visual learners, so this means a wall of text, even with images, won’t hold their interest.
Your videos can cover anything and everything. They should be on your website and promoted across your social media. From testimonials to product demos, show your audience why your business is so great.
Don’t worry if you don’t have the in-house staff to do high-quality videos. Many businesses outsource this aspect to a video production company and see incredible results.
Particularly for B2B companies, infographics are one of your best means of communicating your message. They’re shareable and engaging, and users are far more likely to retain information from an infographic than other means.
The reason infographics are so great is because they break down information into visual chunks. This makes it easier to digest for your users. Infographics should be professionally produced, in-house or otherwise, to represent your business at its best.
Sharing your expert information with others interested in the field is an excellent way to reach new users, and podcasts are a great means to do this.
Don’t just say you’re the experts. Prove it by having regular podcasts on relevant topics in your industry. Better yet, get other experts from the industry on to discuss so you reach their audience too!
5. Interactive Content
Last but by no means least, there’s interactive content. This is an all-encompassing term that can refer to a lot of things, from a custom tool to a game.
The main thing to remember is your interactive content should add value to your page for your users, not you. A dull survey is not interactive content despite it being literally interactive. Ideally, your audience should gain something from the interaction.
Content Remains King
You’ve probably heard this line before, but it remains as true in 2020 as it was 10 years ago. High-quality multimedia content is one of the best ways to engage your users and elevate your business online.
For more online business tips, make sure to check out our blog.