The dental hygiene industry is booming these days. Thanks to the Affordable Care Act, many dental practices are seeing a spike in new and recurring patient visits.
The key to getting your fair share of the growing population of dental patients is to make your practice more visible.
And what better way to do that than through the internet?
Building a professional website and posting regularly can drive foot traffic to your dental office.
In order to do this successfully, you’ll need to sharpen your dental website marketing skills.
Read on to learn how to do just that.
Enhance Your SEO Marketing Strategy
Search engine optimization will help Google index your pages higher on the results list. And this will ultimately assist your audience find your website in the first place.
It’s important to have a keyword list that is specifically targeted towards your customer base. If you need help with keyword research, you can always consult with an SEO expert.
Combine Social Media with Your SEO Strategy
You shouldn’t believe that SEO is all that’s needed for your dental website marketing plan. In order to up your return, you’ll need to dive into the wonderful world of social media.
Social media plays a big role in ranking websites and attracting audiences. If you don’t already have any social media profiles, then it’s time to make one and start posting useful content.
Research where your audience hangs out and create profiles there.
Is your target audience on Facebook? Are they frequent Instagram posters? Do they mainly use Pinterest?
Take the Time to Claim Your Business Listing
And when you do, make sure to update all of the information. Fill out as many of the details in your business listing as possible. Make sure they match across all platforms.
Doing this will help users find accurate information about your business, such as phone numbers, hours of operation, payment options, email addresses, the website URL and physical address.
Also, take special care to ensure your company name is spelled accurately. For example, Orthodontic Associates can easily be misspelled, which could hurt your SEO and traffic.
Start a Blog On Your Website
Having a blog will allow you to use more of your target keywords, which will help boost your website ranking.
It can also help draw in bigger crowds. If your headlines and topics are catchy and valuable, you can promote them on social media and help draw attention to the company.
Some content ideas you might consider include advice columns, how-to pieces, prevention tips, case studies and even video tutorials. Videos and images are also a must-have to make your content more appealing and engaging.
Continuously Audit Your Dental Website
Is your current strategy the best strategy? Or are there areas that need tweaking? Is your website down too often? If so, you need a way to check it to ensure your hosting provider is working correctly.
It’s important to audit all aspects of your strategy to see what’s working and what’s not.
Analytic tools will prove useful in these instances. You should monitor incoming traffic to determine if your keywords are working and whether your social media profiles are performing optimally.
Identify what needs to be changed and start A/B testing until you get it right.
Stay On Top of Your Dental Website Marketing
The more you know about website marketing, the easier it will be to use the web to attract more patients. Hopefully, you’ll find this guide useful in your journey to grow your dental practice!
Did we miss anything? Let us know in the comments!