The internet has grown over the last decade and now 4.2 billion people are online. That heightened online presence has inspired many business owners to take to their brick-and-mortar operations to the World Wide Web so they can cash in on the opportunity.
There are now 2 billion websites in existence. Many of which are competing in your niche for your customers.
How can a business owner ensure that their website is primed to bust through that clutter and land them clients on a consistent basis?
Website monitoring software.
Website monitoring software gives business owners key insight into their website’s health and how users are interacting with it. Without the valuable insight monitoring software provides, you’re largely leaving your online success to chance.
Below, our team breaks down a handful of specific reasons why your website could be suffering without the help of monitoring software.
1. Your Image Matters
As we mentioned, there are a lot of websites online. Unfortunately, a ton of them are run by fly-by-night business owners who burn consumers on a regular basis.
That reality has led many online consumers to be skeptical of the businesses they interact with online. If your website seems unreliable, that will lead prospective customers to draw conclusions about your brand’s image as a whole and will ultimately lead them away from you.
Therein lies a key reason why website motioning software is so important.
Armed with website monitoring software, if your site is experiencing critical issues you’ll know immediately.
The faster you know, the faster you can remedy the issue and the better your ability will be to conduct damage control.
2. When Your Website Doesn’t Work, Neither Does Your SEO
Most online business owners and webmasters know a thing or two about SEO.
For the uninitiated, SEO stands for search engine optimization and it describes the practice of optimizing your site’s content so it can rank high in search engines like Google.
Google weighs a variety of metrics when determining your site’s search engine rank and almost all of its ranking factors will be adversely affected when your website is down.
When your website is down, people get errors when they navigate to your site. This increases bounce rates, lowers traffic, hurts sales, and tells Google your site isn’t worth linking to.
With monitoring tools like the ones offered by SiteUptime, you’ll always know when your site goes down so you can take care of the problem prior to facing repercussions.
3. Customers Get Frustrated Fast and Forgive Slowly
With all of the options customers have when it comes to picking a website to do business with, they have very little patience.
If your website is experiencing slowdowns or has crashed all together and you don’t deal with it fast, every customer affected will A) Get annoyed and B) Take their business elsewhere.
Chances are, even if you fix your site, those affected won’t come back. That’s why it’s imperative that you’re always in the know when errors occur.
4. Downtime Means Lost Sales
eCommerce giant BigCommerce estimates that a site slowdown as minor as 1-second could cost a large corporation as much as 1 million dollars in sales per year.
Imagine then if your site was down altogether over the course of a week and you didn’t know about it?
Bottom line, if your site’s sales are important to you, you need to know when it’s experiencing speed snags or worse. Website motioning software can help you achieve that end.
5. Keep Your Web Host Honest
Every web host claims site up-time rates of anywhere from 99.8% to 100%. But is that what you’re really getting?
We promise you that, if you’re not, your web host will be the last one to tell you.
When you’re leveraging website monitoring software, you’ll know when your site is down and consequently, you’ll know whether or not a conversation or an outright migration is warranted when it comes to your web host.
People whose websites have experienced downtime in excess of web host promises have been able to take their findings and use them to ask for partial refunds, discounts, and even service upgrades.
6. Understanding Your User’s Journey is Valuable
When people think about website monitoring software, most think of core features like site up time motoring and performance issues. What a lot of people don’t know though is that some monitoring software goes beyond helping you understand your website’s health.
There is website monitoring that includes Google analytics interrogations and other original insights that can help you better understand how consumers are interacting with your site.
That understanding can help you optimize your content, update call to actions, and ultimately make your site more profitable!
7. Because Being The Last One to Know Is Never a Good Thing
At the end of the day, you should be the first person to know when your business is experiencing problems, not the last.
If you take pride in being ahead of the curve when it comes to organization hiccups, website monitoring software is a no-brainer. It will help you become a better business owner, CTO, webmaster, and everything in-between!
Wrapping Up Why Your Website Will Suffer Without Website Monitoring Software
When you’re not armed with website monitoring software, you’re always going to be behind when dealing with problems. Armed with it though, not only can you fix issues quickly but you can remedy problems that are in the making which can help you avoid costly errors pre-occurrence.
While there are a lot of website monitoring tools out there, our team at SiteUptime is confident that you’ll love ours.