There are over 1 billion websites in the world today. And with this number constantly growing, business websites and blogs have to meet certain criteria to be visited and ranked high on Google.
If you own a marijuana business, you’ve probably researched the weed websites of your competitors for inspiration.
So you start by adding a few images of your products. You create some text to describe it and think you’re all set. But in today’s digital space, making marketing mistakes can cost you a lot of time, customers and money.
For your website to bring in buyers, you have to make it user-friendly, full of valuable content and optimized for search engines.
So keep reading to discover the 5 most common mistakes you could be making with your weed website and how to fix them.
1. You Don’t Optimize Your Website
Many business owners are not very familiar with digital marketing terms like SEO and how it can affect their website.
But basically, optimizing your website for the search engines to find and rank it should be the first thing you do before launching.
For starters, do research on the keywords in your niche, as related to your products or services. Then, use them wisely in your web copy, blog posts, and image descriptions.
2. You Don’t Have Quality Content
Weed websites should never underestimate the power of content. Be it written, visual or animated, quality content will take your site (and business) to the next level.
For example, having a company blog is a powerful tool for attracting customers and connecting with them. You can publish news about your business, present new products and offer useful information to your readers.
The more value you offer, the bigger the ROI (Return on Investment) will be. And turning visitors into paying customers means you’ve gained their trust and loyalty.
Also, Google loves websites with fresh and useful content and rank them higher as a result.
3. You Don’t Have the Products Menu on Your Website
No matter what weed product you sell on your website, you should have a special menu for them on your homepage.
For example, the Healthy Hemp company has its entire list of products listed on their Products page. So when people search for a hemp product, they’re more likely to land on their website and check out their shop.
4. Your Website Is Not Mobile-Friendly
You can and will earn a penalty from Google if your website is not fully optimized for mobile devices.
Users are on the go and access the Internet from their smartphones and tablets. So being mobile-responsive is not a choice, but a must.
You can check if your website is mobile-friendly through Google’s own test. You’ll also get suggestions on how to improve your results.
5. Your Website Is Slow
Unless you’re stuck in 1995, site speed should be among your number one priorities.
Customers won’t hesitate to click the X button if the site doesn’t load fast enough. Aim for at least 2 seconds (or less).
Weed Websites Can Bring in New Customers
No website is perfect, but you can try to make yours close by avoiding these mistakes. You’ll discover you can bring in a lot of new customers through your website!
Have any questions about site speed and performance? Contact us today!