Three seconds – that’s all you’ve got. Three seconds until a web user will lose interest and give up on your website!
In today’s fast-paced, time-driven world, the user experience of your website is paramount.
Roughly 79% of customers who do not enjoy their user experience on your website, will not return.
User experience hangs largely on the speed of your website, which is dependent on one central factor: your web hosting.
In this post, we’ll delve into the importance of choosing the fastest web hosting for your company.
How Does Website Speed Make or Break Your Bottom Line?
According to research, if it takes longer than three seconds for your website to load, you have the potential to lose over 50% of your customers.
For e-commerce websites, this can be make or break for business!
It’s only natural to want all the bells and whistles of fancy functionality, but none of that matters if your website is slow!
In the world we live in today – time is money- and web users are drawn to websites which are speedy, efficient and fully functional.
Additionally, the speed of your page load times affects your ranking on major search engines such as Google.
If your website isn’t making it the first page of Google – you know it’s too slow!
Optimizing the speed of your website with the fastest web hosting you can find, leads to three key factors for your business:
1. A better user experience and happier customers
2. Increased conversion rates
3. Increased sales revenue
Think of your website as the billboard of your business.
It has the potential to deliver the greatest business impact per dollar – the same way a professionally printed sign-board by Grandmark Signs would.
This is where procuring the fastest web hosting is make or break for your bottom line.
Choosing the Fastest Web Hosting for Your Business
The speed of your website is dependent on a number of factors, the key of which is your web hosting.
But there are a few important factors to consider when building your site in order to ensure a happy and efficient user experience:
Your content is important
Write and structure your website content so that it’s simple to read and process.
This way your content will be engaging and will help your users find what they’re looking for.
Structure your website
Keep in mind that the structure of your website needs to be simple, yet well organized.
A website that is too busy or scattered is likely to drive users away as they won’t be able to find what they’re looking for.
It’s not just about the home page
Sure, your home page is most likely your most important web page – but your website speed needs to be good overall.
If a user is frustrated by navigating the rest of your website, they will most likely leave you high and dry!
By far, the greatest investment for your business from the get-go has to be your web hosting.
Take the time to research the most reputable companies in your region and make the initial investment.
Don’t opt for the cheaper route, as web hosting and website speed will ultimately affect your bottom line with high drop-off rates and low sales conversions.
Avoid opting for the shared hosting route, but choose a premium or managed host company.
Premium web hosting companies use some of the fastest and most up-to-date technologies.
When doing your research on the fastest web hosting companies out there, ensure their packages include the following options:
- PHP 7
- HHVM
- NGINX
- MariaDB
- HTTP/2
- Only premium DNS options
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