More companies than ever are turning to outsourcing for their website management and development needs. Even major businesses like Google and Slack and getting in on the outsourcing action.
With the popularity of outsourcing increasing, there’s a lot of money to be made as a webmaster.
At the same time, more people are offering the website management services. So, if you really want to be competitive, you need to offer services that other webmasters aren’t.
It doesn’t matter if you’re just getting started as a webmaster or are looking to increase your revenue. Make sure you’re offering the seven services discussed below to set yourself apart.
Seven Website Management Services Every Webmaster Should Offer
Web Hosting and Domain Registration
The average person doesn’t know a lot about purchasing a domain name, registering it, or choosing a hosting service. The average person also is, usually, not very interested in learning about these things.
The majority of your clients will appreciate you taking over what they consider to be the boring stuff so they can get on with handling other aspects of their business.
Troubleshooting and Tech Support
This is one of the most important website management services a webmaster can offer. Businesses expect their websites to run smoothly 24/7.
Errors are often unavoidable. But, being able to troubleshoot them as quickly as possible and keep the site in tip-top shape is invaluable for an online business. The more tech support and troubleshooting services you offer, the more likely clients are to continue to reach out to you for help.
Local SEO
SEO services, in general, are great for webmasters to offer, but local SEO is especially beneficial.
Local SEO has the highest conversion rate of any advertising option, but many businesses aren’t taking advantage of it.
Your clients might not geek out over different web directories or have a firm stance on the Yext vs Synup debate. But, if you do, offering local SEO services can boost a website’s visibility, grow your clients’ audience, and increase your profits.
Social Media Management
It’s not enough for a company to just pay for Facebook ads every once in a while.
Social media advertising can help businesses thrive, but only if they put in the time to create content, share it, and time their posts well.
A lot of business aren’t willing or able to take the time to do those things.
That’s where you come in.
Offering social media management services will really help you increase your profits as a webmaster. Some specific services you can offer include:
- Daily posting on Twitter, Facebook, and Instagram
- Scheduled posts that go up at the ideal time
- Monitoring channels to track growth
- Sharing relevant content
- Engaging with followers
WordPress Training
More than 75 million websites currently use WordPress for their content management. But, how many business owners actually know how to use WordPress?
WordPress training services can help you grow your business and increase revenue. They also give your clients the tools they need to help themselves when minor problems arise.
There are several different ways that you can offer training, including:
- One-on-one training
- Workshops
- Custom videos
- How-to guides
Content Creation and Maintenance
Regularly publishing valuable content is essential. It’s one of the best ways to help websites rank on Google and other search engines.
But, not all business owners are able to create the kind of content needed to boost their site’s rankings.
Offering content creation is one more way for you to increase your revenue.
Creating blog, email, and social media content is a great place to start. But, you might also want to consider offering content maintenance services. Updating content provides major SEO benefits and ensures that your clients are seen as relevant and trustworthy.
Web Design
A well-designed website is crucial to an online business’s success. Most people don’t have the kind of web design skills that are needed to ensure a website is both attractive and functional.
If you can continue to maintain and improve the design of a website after it’s created, you’ll be all the more valuable to your clients.
Tips for Establishing Yourself as a Webmaster
There are some extra steps you can take to generate more revenue and establish yourself as the webmaster that everyone wants to hire.
Name Your Price
Competitive pricing is essential. This is especially true now that more people are offering website management services.
First, figure out how much you need to make every month and the cost of doing business for yourself. Then, research competitors to figure out what prices they’re offering.
It’s best to offer a range of prices for your clients, with a number and quality of services offered directly correlating with the price. Many clients are willing to pay extra money if they’re getting extra services that can help grow their business, instead of just keeping the site running.
Focus on Quality
Make sure that the work you’re providing is of the highest quality. Don’t take on so many clients that you’re not able to meet their standards, and don’t rush through work as quickly as possible just so you can get on to other things.
Low-quality work will definitely come back to haunt you and will undercut any profitability gains you originally saw.
Specialize in a Specific Industry
Learning a lot about website management for a specific industry will make you much more valuable than if you know just a little about several industries. When you know more than the bare minimum about an industry, you can market directly to people within it and increase your credibility.
Increase Your Efficiency
Website management requires maximum efficiency. Take steps to stay organized, streamline your process, and get work done quickly — without sacrificing quality, of course. This will boost your bottom line and leave you with happy clients.
Start Building Your Business Today
If you’re ready to take your business to the next level, these website management services will provide you with more clients and help you develop a reputation as a reliable, highly-skilled webmaster.
Start offering some of them today, and be sure to come back soon and let us know what kind of results you see!
