A fantastic looking website is a must. And of course, it needs to load quickly as well. But there’s one design element that stands above the rest: intuitive design.
In this instance, think of intuitive as easy to use. Really, it’s that simple!
At the end of the day, visitors are willing to forgive a site’s flaws as long as it’s intuitive and easy to use. Still not convinced? Here are 5 reasons to implement an intuitive design.
1. There’s No Need To Reinvent The Wheel
When a business is told its site needs a redesign, they really hear, “Your website needs to be built back up from scratch.”
But a new design doesn’t necessarily mean a revolutionary overhaul.
Many think that a usability overhaul means scrapping everything from the current website. Ultimately, this isn’t necessarily how it always pans out.
There are likely plenty of great things about a site that can be incorporated into the new, more usable site.
It isn’t always necessary to reinvent the wheel. When it comes to web design, simplicity is king.
2. Intuitive Design Factors Into SEO
Regardless of scope and size, every website needs to focus on SEO. Ultimately, if a site wants to land on the much-cherished front page of Google, they’re going to need to play by Google’s rules.
Google understands that the user’s experience matters more than anything else.
That’s why it has tweaked its algorithm to encourage websites to create easy to use websites. Should a site focus on usability and design, it’s possible that the site may see a boost in ranking.
But should a business neglect intuitive design, there may be consequences. Namely, the business’ SERPs will be lowered dramatically, or de-indexed entirely.
3. An Intuitive Design Leads To Better Conversion Rates
Imagine a trip to the grocery store. After crossing everything off of the grocery list, it’s finally time to check out.
After placing everything on the belt, the cashier smiles at you and says, “Great, now just create an account. Then, wait for the confirmation email. Then, continue with the transaction.”
Sounds like a nightmare, doesn’t it? But this is how many eCommerce sites function. And worst of all, there’s no reason for a cumbersome checkout.
Businesses that want to see increased conversion rates need to put design first. Think about the end user and their needs.
Make things as easy as possible for them — it’ll pay off in the end.
4. Great Design Often Translates To Mobile
As of two years ago, more people search for goods and services on mobile devices than on desktops.
Accordingly, a usable site doesn’t stop with a desktop experience. Most site creation tools allow for 1:1 desktop to mobile parity.
No need to worry about whether or not that great new site will look good on a phone!
5. Great Design Places The Customer First
Great design needs to focus on one thing and one thing only: the end user. If this sounds familiar, it’s because this is one of the keystone concepts of business.
The customer always comes first, and that shouldn’t exclude the digital world. An intuitive site shows that a business cares about its customers and values their time.
And people will notice, have no doubt. This Betterment review specifically refers to how easy the program is to use. Don’t ignore great design, because customers certainly aren’t.
Customers Crave Usability
An intuitive site is an absolute must for businesses of all sizes. Whether serving a few or a few thousand, it’s important to keep the customer in mind at all times.
And part of keeping the customer in mind is making sure they have access to a site at all times. Therefore, it’s important to invest in regular, thorough website monitoring.
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