Are you frustrated by the fact that your dental website’s traffic has seriously plateaued in the past few months?
Do you feel like, no matter what you try, you’re just not seeing the rate of conversions you’ve been aiming for?
Before you’re forced to close your doors for good, you need to focus on more effective and much more engaging dental marketing ideas.
Gone are the days where a few flashy graphics and quick before and after photos of pearly whites were enough.
These days, if you want to keep up, you have to stay at least two steps ahead of the currently dental advertising trends. But what does it take to keep up with — and surpass your competition?
Read on to find out.
1. Start a Blog
Are you looking for a dental marketing idea that keeps on giving?
If so, then starting a dental blog is the right move.
First of all, a blog means that more of your content will be shared on social media. Google and other search engines will also flag your website as being updated more often than the average site relating to dental issues and services that doesn’t have a blog.
This means you’ll rank higher in the search engine results.
Plus, blogging gives you an awesome way to boost your authority in the dental industry. You can connect with your site visitors and even other dental professionals within the comments section.
There, you can answer their questions and potentially convince them to schedule an appointment with your practice.
Finally, remember that if you choose to include a link to the homepage of your website in your comment signature, you’ll be able to generate even more clicks for your dental website.
2. Get more Online Reviews
Before you decide to book an appointment with a hairstylist or hire a service to clean your gutters, chances are that you — along with 90% of other consumers — read reviews about them online first.
This is exactly what your potential patients are doing when it comes to your dental practice.
So, if people aren’t leaving reviews — positive or negative — for your practice, then no one is going to want to book an appointment with you. This is why it’s completely fine — good practice, even — to incentivize reviews.
Offer a free teeth cleaning or give a “goody bag” of dental care items for people who choose to leave you a review.
Make sure that you’ve gotten reviews not only for the testimonials page of your website, but also for third party review sites and your Google My Business page. The more of an online review presence you have, the easier it will be to build consumer confidence.
And if a couple of those reviews are less than stellar?
Don’t sweat it. Instead, see it as a chance to improve your business practices.
Be sure to respond calmly to negative reviews, and let them know you’re working on making things better.
3. Go Live
Let’s get one thing straight: the best dental marketing ideas are the ones that promote transparency between you and your potential patients.
One of the best ways to do just that?
Try “going live” on social media platforms like Facebook or YouTube.
You can answer common questions, talk more about your experience, or even offer some of your favorite hygiene tips. This is especially helpful if you cater to a niche market, like pediatric dentistry or elderly dental care.
Patients may be nervous. Allowing them to feel like they know you will put them at ease.
Feel like you’re still a little too intimidated to try video and live marketing on your own? Don’t panic — there are plenty of incredible dental marketing professionals who can help you to create the perfect content.
One of our favorites is dominatedental.com.
When you’re looking to leave a lasting impression on both your site visitors and your competitors, be sure to check them out.
4. Make Online Booking Available
This may not be a marketing idea per se, but once you start to see the positive impact of your dentist ads, you don’t want to miss out on the opportunity to grow your business.
In today’s instant gratification-obsessed world, people want to be able to act on their impulses. They want to be able to book an appointment at your practice without having to pull out their phone, make a call, and then have to reschedule two weeks later.
This is why online appointment booking is absolutely essential when it comes to your dental practice. They’ll be a lot more likely to actually convert if they can find the time and date that’s right for them at the push of a button.
In addition to letting your patients book appointments online, also send them a text or email confirmation reminder.
This helps you just as much as it does your patients!
Put These Dental Marketing Ideas into Practice
From starting a blog to going live on social media, we hope you’ve been inspired by these dental marketing ideas.
As you can see from this post, it doesn’t take a ton of money or lots of sleepless nights to craft the right dental advertising strategy. Instead, it’s all about improving the customer experience and promoting a sense of transparency.
Looking for more advice on how to increase your conversions, improve your website, and seriously beef up your digital marketing strategy?
Don’t forget to check out our website for access to some of the tips and tools your dental practice can’t afford to miss.
