There are over 100,000 veterinarians in the U.S. today. Over 70,000 of them are in private practice. Are you a practicing vet? You need a great veterinary website so you’ll stand out from the competition.
Do you have a website and you’re looking to overhaul it? Interested in how to drive traffic to veterinary websites?
Keep reading for useful design tips to ensure your website is user-friendly.
Make Navigation Easy
No one enjoys spending time navigating a website in search of the information he needs. Make your menu obvious. Make the buttons easy to use.
Avoid roll-down menus with too many options that are difficult to click on.
Be careful with abbreviations. Users aren’t always in touch with the language of your profession even if it’s obvious to you.
Include a search function on every page.
Keep Mobile Devices in Mind
Over half of all online search traffic comes from mobile devices. Your veterinary website must be optimized for mobile devices. If users can’t access and navigate your website from their phone, chances are they’ll leave your site in frustration.
As Internet providers get faster, people’s expectations for quick-loading websites are high. You only have a few seconds to make a great first impression. Make sure your website loads fast so visitors don’t leave for another site.
Be sure your images are optimized for the Internet. Even optimized images are a problem if there are too many.
Easy to Read and Enjoyable
Users scan websites more than they read them. Don’t overload your pages with written content. Don’t use fancy fonts and crazy colors.
Good contrasting colors, such as a white background with black font, makes it easy for your readers. Refrain from using multiple fonts on the same page.
Use short paragraphs and bullet lists. Avoid filler words.
Be interesting and informative with a blog. Aim to post at least once a week. Not sure what to write? Create a content calendar so you’re never stuck. Give pet owners valuable information.
For instance, April is National Heartworm Awareness Month. Announce it to your readers in your first post of the month. Over the next three weeks, discuss the different aspects of heartworm prevention.
Contact Info on Every Page
It’s frustrating for potential customers when they can’t find your contact info without searching. Put your logo and all your contact information on every page. Most users expect to find that near the top left of the page. Include contact info in the footer as well.
Make a Great Veterinary Website
Making a veterinary website is an important part of your practice. Making your website quick to load and easy to navigate is the first step in keeping people on your site.
Offering valuable insights into the world of pet care and ownership keeps clients coming back for more. Once you’re comfortable, consider adding video clips, online scheduling, and more.
A technically advanced website indicates an up-to-date veterinary practice!
Looking for site monitoring for your website? Take a look at our plans here.