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App Publishing: 7 Reasons to Improve Your App Store Optimization


It’s projected that mobile app downloads will reach 352 billion in 2021, which means this is a huge market to get into if you haven’t already. Even if your products don’t really have an online presence (like with food), it’s still helpful to tap into the mobile app side of things.

But it’s not enough to just create an app and throw it into either Google Play Store or Apple App Store. You have to optimize it in such a way that you get good conversion rates.

In this article, we’ll discuss 7 reasons why you should improve your app store optimization.

What Is App Store Optimization?

App store optimization (ASO) is the method you use to rank your app higher in mobile stores. This works similarly to how search engine optimization (SEO) does.

Both have the ultimate goal of using optimal content on your app (or site) so when people do searches, your app pops up first. In the case of SEO, you want your site to pop up on the first page of Google.

Now, onto the reasons why you should optimize your app page.

1. It Helps Your App Get Discovered

63% of apps are discovered through app store searches, which means if you don’t optimize your app, then you’re losing out. Without optimization, your app will fall off the first, second, or even third pages. A page’s difference can mean a significant impact on how many people actually discover your app.

Many users don’t scroll past one or two pages, so you want to make sure your app ranks high to get the best exposure possible.

2. You’ll Get More Downloads

When more people can find your app within the first few pages of searching in a mobile app store, this means you’ll gain more interest. This gives users a chance to read your description, download your app, and try it out.

When apps rank higher, there’s a direct correlation with more downloads. This makes sense, since if an app is optimized poorly, it’ll end up on the tenth page of search results. And since users rarely look past the first few pages, those apps won’t even get the exposure they need for users to consider using them.

3. You’ll Get Relevant Users

You shouldn’t measure the success of your app based on downloads only. There’s always the chance that someone thinks your app is what they need, but after downloading and using it, they find it not relevant to them.

When you use app store optimization, not only will your app rank higher, but it’ll also reach your target audience better. You’ll cut down on people downloading your app, using it, then abandoning it after a short period of time.

4. You Can Cut Down on Costs

There are many aspects to marketing, and one of the main ones is ads. Naturally, a big part of your company’s budget will go towards advertising, but what if we told you that you could cut down on ad spend?

ASO is the way to do it.

Ad spend is considered a type of marketing where you get paid traffic, while with app store optimization, you get organic (or free) traffic. Since you have the opportunity to cut down on costs and gain traffic through organic rather than paid venues, it’s always worth a shot.

5. It’s Not Hard to Do

SEO can be more difficult to do, but ASO is simple. The main things you need to look at are your title, keywords, total number of downloads, ratings, and reviews.

As long as you carefully monitor the parameters, you’re good to go. In fact, you can work with the same designer who made your app to carry out ASO. So you won’t have to hire someone completely new to do optimization for you.

In fact, you can even do this with keyword optimization platforms. Find more details on this by reading ASAP Developers’ blog page.

6. Increase Your Revenue

Although your app may be free to download, you probably have elements in place to encourage microtransactions or subscriptions. You may also have other companies paying to put ads within your app.

Without the proper traffic, you won’t be making any money off all those things. When you employ app store optimization, you can count on it to make the monetization of your app worth it. You’ll see your revenue skyrocket with the extra downloads.

7. Get Long-Term Success

The world of digital marketing is constantly changing, which means it can be fickle. What works extremely well for you in one moment may not in the next.

App store optimization can enable you to keep a close eye on how things are going. If your downloads aren’t doing so great, you can always tweak your ASO strategy to keep up with the changing market.

With other types of marketing, such as ads, it may be harder and more costly to keep up with when strategies evolve. When you stick with ASO, the work will pay off when you see your app consistently ranking high and getting a large number of conversions.

App Store Optimization Is Vital to Your Success

As you can see, app store optimization is something you must do if you want your app to be successful. It’s not too difficult, nor does it cost very much. When you invest a little time and money into ASO, it’ll be worth it once you see your app soar to the number one spot in the app store.

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