In the modern business world, few things are as important as web design. After all, your web presence is the face of your company.
Web design is dynamic and exciting, and yet it’s important for developers to stay on the cutting-edge to attract top clients. That means looking towards the future to see what kinds of web trends will be popular down the road.
Understanding the future of web design is crucial to being a successful developer. In this article, we take a look at web design trends that you should expect to see on the horizon within the next few years. Keep reading to learn tips that you should start taking advantage of today.
1. Diverse and Iconoclastic Styles
When taking a look at the future of design, especially in the online world, a key feature you can expect to see more of is the use of a wide diversity of styles. This includes iconoclastic imagery and text.
Customers love the use of abstract art combined expressive pieces, along with pop art that represents voices from all across contemporary culture.
It’s no secret that the use of vintage styles and imagery has made a huge comeback in recent years. And this trend certainly shows no sign of slowing down anytime soon.
The vintage style works great for web design, regardless of the product or service that you’re trying to sell. And it fits into a multitude of markets and can be both subtle and bold.
Vintage also has the power of appealing to a wide range of demographics and can offer both a taste of sophistication and a warmth that is familiar and comforting.
3. Bold Typography
The use of bold typography in web design is another trend that continues to pick up steam. In fact, this is one aspect of design that’s hard to go wrong with. It works on many levels and has an appeal that really knows no limits.
Typography has been around since the 1400s, so contemporary designers really can’t go wrong with taking it to the next level and being as bold as they want. After all, bold is beautiful and is always an immediate attention-grabber.
Bold type has worked effectively for centuries, so you can expect to see plenty more of it in cutting-edge web design as we move into the future.
4. Focus on Mobile-First
In recent years nothing has dominated the culture as much as mobile technology. You don’t have to be a genius to take a look around and notice how mobile devices are completely taking over every aspect of the way we live our lives.
This means that mobile design will continue to become a bigger and bigger focus for web designers around the world. Mobile apps, web pages, and social media will become more important than ever before and will devour an ever-increasing among of consumers’ attention as they demand content that they can consume exclusively on their mobile devices.
5. Screen-Dominating Text
This is a trend we’ve been seeing more of in recent years. From websites to social media, to your favorite streaming and network shows. The use of text that totally fills the screen to display titles or even to project a message has been used extremely effectively, and consumers love it.
We believe that you should expect to see more and more top web designers being as bold as possible with screen-dominating text. This should come as no surprise.
After all, many copywriters and other content specialists have argued for decades that content should be a top priority within the design process, and there’s no more effective way of accomplishing this than with filling the screen with the message itself.
The use of overlap in design is certainly nothing new, and yet it continues to see a rise in popularity with the most talented web developers working today.
This year you can expect to see a greater exploration of ways to establish the law of uniform connectedness. This is a principle that states that elements that are visually connected are perceived in a way that is more related than elements lacking connection.
This is an important element in the design. Thus the power of overlap. This helps to elevate the connectedness of objects and imagery to produce greater cohesiveness in communicating your message.
7. AI and Machine Learning
As AI and machine learning continue to be more integral to every area of our lives, it will also become increasingly popular with web developers. This is a powerful technology that you can expect to see at an accelerated rate, for better or worse.
Here is a resource where you can learn more about smart website design.
Few trends have taken hold in recent years as quickly as minimalism. Even as many other design elements gain popularity, there is something very soothing and aesthetically appealing about a website that is sparse and clean.
9. White Space
White space is another important element that is related to minimalism. There are plenty of opinions about the use of white space, and it can be extremely effective when wanting to create a web presence that is easy to navigate and communicates your message powerfully and clearly.
10. Video Content
We live in the age of video. Thus it will continue to be the dominant presence in web design. The use of video online typically results in a much higher ROI than websites and social media posts that don’t take advantage of it.
Video is powerful at delivering quality and entertaining content and grabs the viewers attention quicker and more effectively than any other type of media.
The Future of Web Design
Web design will continue to become a more and more dominant aspect of life. That’s why it’s so important to understand what the future of web design holds in store for developers. To be successful, you have to stay on the cutting-edge and give customers what they want.
Be sure to check out our website to learn more about the evolution of web design.